Ahrefs logoAhrefs
vs
Semrush logoSemrush

Ahrefs vs Semrush

Verdict

Both Ahrefs and Semrush are strong choices. Ahrefs edges ahead on overall rating, but the right pick depends on your budget and use case.

Feature & pricing comparison

Comparison
Ahrefs logoAhrefsBest choice
Rating4.64.5
Starting price$129/mo$139.95/mo
Pricing modelPaidPaid
API available
Best forSEO professionalsMarketers & agencies
Site Explorer
Keywords Explorer
Content Explorer
Rank Tracker
Site Audit
Keyword research
Site audit
Rank tracking
Backlink analysis
Content tools
VisitVisit

Which should you choose?

Pick Ahrefs if you prioritize SEO professionals
Pick Semrush if you prioritize Marketers & agencies

Ahrefs

Pros

  • Best backlink data
  • Great UX
  • Accurate metrics

Cons

  • No free trial
  • Credit-based limits

Semrush

Pros

  • Huge feature set
  • Best-in-class keyword data
  • Reliable

Cons

  • Expensive
  • Capped results on lower tiers

Frequently asked questions

Is Ahrefs better than Semrush?+

Both Ahrefs and Semrush are strong choices. Ahrefs edges ahead on overall rating, but the right pick depends on your budget and use case.

Which is cheaper, Ahrefs or Semrush?+

Ahrefs starts at $129/mo, while Semrush starts at $139.95/mo.