HubSpot vs Salesforce
HubSpot rates 4.5/5 and starts at Free. Salesforce rates 4.4/5 and starts at $25/mo. HubSpot is the cheaper entry point. HubSpot is the higher rated. Only HubSpot has a free tier.
HubSpot wins for SMBs and marketing-led teams thanks to its free tier and ease of use; Salesforce wins for enterprises needing deep customization. Choose HubSpot to move fast, Salesforce to scale complex processes.
HubSpot vs Salesforce at a glance
| Measure | HubSpot | Salesforce |
|---|---|---|
| Rating | 4.5/5 | 4.4/5 |
| Reviews | 11,200 | 18,600 |
| Starting price | Free | $25/mo |
| Free plan | Yes | No |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.5 | 4.4 |
| Starting price | Free | $25/mo |
| Pricing model | Freemium | Paid |
| API available | ||
| Best for | SMBs to mid-market | Mid-market to Enterprise |
| Contact & deal management | ||
| Email tracking & templates | ||
| Marketing automation | ||
| Reporting dashboards | ||
| Meeting scheduler | ||
| Highly customizable objects | ||
| AppExchange marketplace | ||
| Einstein AI insights | ||
| Advanced forecasting | ||
| Workflow automation | ||
| Visit | Visit |
Pricing side by side
HubSpot
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Starter | $20/mo | $240 |
| Professional | $100/mo | $1,200 |
Salesforce
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | $25/mo | $300 |
| Pro | $100/mo | $1,200 |
| Enterprise | $165/mo | $1,980 |
Which should you choose?
Choose HubSpot if…
- Powerful free tier matters to you.
- Easy onboarding matters to you.
- Unified marketing + sales matters to you.
- Steep learning curve would be a problem.
Choose Salesforce if…
- Endlessly customizable matters to you.
- Huge ecosystem matters to you.
- Enterprise-grade controls matters to you.
- Paid tiers get expensive fast would be a problem.
HubSpot
Pros
- Powerful free tier
- Easy onboarding
- Unified marketing + sales
Cons
- Paid tiers get expensive fast
- Advanced reporting is gated
Salesforce
Pros
- Endlessly customizable
- Huge ecosystem
- Enterprise-grade controls
Cons
- Steep learning curve
- Needs an admin
- Costs add up with add-ons
Frequently asked questions
Is HubSpot better than Salesforce?+
HubSpot wins for SMBs and marketing-led teams thanks to its free tier and ease of use; Salesforce wins for enterprises needing deep customization. Choose HubSpot to move fast, Salesforce to scale complex processes.
Which is cheaper, HubSpot or Salesforce?+
HubSpot — it starts at Free, versus $25/mo for Salesforce.
Do HubSpot or Salesforce have a free plan?+
HubSpot has a free tier; Salesforce does not (though trials may be available).
Which is better rated, HubSpot or Salesforce?+
HubSpot, at 4.5/5 across 11,200 reviews, versus 4.4/5 for Salesforce.
What is HubSpot best for, and what is Salesforce best for?+
HubSpot is aimed at SMBs to mid-market (inbound marketing teams, growing sales orgs). Salesforce is aimed at Mid-market to Enterprise (enterprise sales teams, complex sales processes).