Best CRM Software

Customer-relationship-management platforms to manage pipelines, contacts, and deals.

Read our ranked guide: Best CRM for Small Business →

We compare 6 CRM tools. Close is our top pick at 4.6/5 (from $19/mo). Entry pricing runs $14–$25/mo, averaging $19/mo. 3 offer a free tier. 6 have a public API.

1Close logo
Close

Inside-sales CRM with calling built in

4.6(1,600)Paid

Close is purpose-built for high-velocity inside sales, bundling calling, SMS, and email into the CRM so reps can work leads without switching tools.

$19/mo
Visit
2HubSpot logo
HubSpot

All-in-one CRM with a generous free tier

4.5(11,200)Freemium

HubSpot is a full customer platform combining CRM, marketing, sales, and service hubs. Its free CRM is one of the most capable on the market, scaling into paid hubs as teams grow.

Free
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3Pipedrive logo
Pipedrive

Sales-first CRM built around the pipeline

4.5(8,700)Paid

Pipedrive is a lightweight, visual CRM focused on moving deals through stages. Loved by small sales teams for its simplicity and clear activity-based selling workflow.

$14/mo
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4Salesforce logo
Salesforce

The enterprise CRM standard

4.4(18,600)Paid

Salesforce Sales Cloud is the most extensible enterprise CRM, with deep customization, a vast app marketplace, and AI features via Einstein. Powerful, but complex to administer.

$25/mo
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5Freshsales logo
Freshsales

AI-powered CRM from the Freshworks suite

4.3(4,200)Freemium

Freshsales pairs a clean interface with built-in phone, email, and AI lead scoring. A solid mid-market choice for teams that want sales and support to live close together.

Free
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6Zoho CRM logo
Zoho CRM

Affordable CRM inside a huge software suite

4.2(6,900)Freemium

Zoho CRM offers strong functionality at a low price and plugs into the wider Zoho ecosystem of 50+ business apps. A great value pick for cost-conscious teams.

Free
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Editor's choice
Close logo

Close

4.6(1,600)

Inside-sales CRM with calling built in

From $19/mo
Try Close

All CRM tools compared

#ToolStarts atRatingBest for
1Close
Inside-sales CRM with calling built in
$19/mo4.6/5Inside sales teams
2HubSpot
All-in-one CRM with a generous free tier
Free4.5/5SMBs to mid-market
3Pipedrive
Sales-first CRM built around the pipeline
$14/mo4.5/5Small sales teams
4Salesforce
The enterprise CRM standard
$25/mo4.4/5Mid-market to Enterprise
5Freshsales
AI-powered CRM from the Freshworks suite
Free4.3/5SMB to mid-market
6Zoho CRM
Affordable CRM inside a huge software suite
Free4.2/5SMBs on a budget

How to choose CRM tools

Best rated → Close

4.6/5 across 1,600 reviews. Calling baked in.

Best free option → HubSpot

Has a genuine free tier, so you can test before spending.

Need an API → Close

6 of 6 here expose a public API for integrations and automation.

  • Check whether pricing is per seat — it multiplies with team size.
  • Headline prices usually assume annual billing; monthly costs more.
  • Start on a free tier or trial before committing to a year.
  • Confirm the integrations you already rely on are supported.

Popular comparisons in this category

Frequently asked questions

What is the best CRM tool option?+

Close is our top-rated pick, scoring 4.6/5 and starting at $19/mo. Calling baked in The best choice still depends on budget and team size — see the ranked list above.

How many CRM tools are compared here?+

We currently compare 6 CRM tools on pricing, features, and ratings, averaging 4.4/5.

Are there free CRM tools?+

Yes — 3 of the 6 here have a free tier: HubSpot, Freshsales, Zoho CRM.

How much do CRM tools cost?+

Entry pricing here runs from $14/mo to $25/mo, averaging $19/mo. The cheapest paid option is Pipedrive at $14/mo.

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