Best CRM Software

1

Close

Inside-sales CRM with calling built in

Close is purpose-built for high-velocity inside sales, bundling calling, SMS, and email into the CRM so reps can work leads without switching tools.

2

HubSpot

All-in-one CRM with a generous free tier

HubSpot is a full customer platform combining CRM, marketing, sales, and service hubs. Its free CRM is one of the most capable on the market, scaling into paid hubs as teams grow.

3

Pipedrive

Sales-first CRM built around the pipeline

Pipedrive is a lightweight, visual CRM focused on moving deals through stages. Loved by small sales teams for its simplicity and clear activity-based selling workflow.

4

Salesforce

The enterprise CRM standard

Salesforce Sales Cloud is the most extensible enterprise CRM, with deep customization, a vast app marketplace, and AI features via Einstein. Powerful, but complex to administer.

5

Freshsales

AI-powered CRM from the Freshworks suite

Freshsales pairs a clean interface with built-in phone, email, and AI lead scoring. A solid mid-market choice for teams that want sales and support to live close together.

6

Zoho CRM

Affordable CRM inside a huge software suite

Zoho CRM offers strong functionality at a low price and plugs into the wider Zoho ecosystem of 50+ business apps. A great value pick for cost-conscious teams.