Sprout Social vs Buffer
Verdict
Both Sprout Social and Buffer are strong choices. Buffer edges ahead on overall rating, but the right pick depends on your budget and use case.
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.4 | 4.5 |
| Starting price | $199/mo | Free |
| Pricing model | Paid | Freemium |
| API available | ||
| Best for | Brands & agencies | Creators & small businesses |
| Smart inbox | ||
| Advanced analytics | ||
| Social listening | ||
| Scheduling | ||
| Approval workflows | ||
| Scheduling & queue | ||
| Per-channel pricing | ||
| Basic analytics | ||
| Landing page builder | ||
| AI assistant | ||
| Visit | Visit |
Which should you choose?
Pick Sprout Social if you prioritize Brands & agencies
Pick Buffer if you prioritize Creators & small businesses
Sprout Social
Pros
- Best-in-class reporting
- Powerful inbox
- Strong listening
Cons
- Expensive
- Per-user pricing adds up
Buffer
Pros
- Very easy to use
- Cheap per-channel pricing
- Good free plan
Cons
- Lighter analytics
- No social inbox on low tiers
Frequently asked questions
Is Sprout Social better than Buffer?+
Both Sprout Social and Buffer are strong choices. Buffer edges ahead on overall rating, but the right pick depends on your budget and use case.
Which is cheaper, Sprout Social or Buffer?+
Sprout Social starts at $199/mo, while Buffer starts at Free.