Free to start
Buffer is simple, affordable social scheduling, best for Creators & small businesses. It is a freemium tool that is free to start, rated 4.5/5 across 6,100 reviews — #2 of 5 social media tools we track.
Overview
Buffer is a clean, affordable tool for scheduling and publishing to social media, with a generous free plan. Ideal for solo creators and small businesses.
Key features
- Scheduling & queue
- Per-channel pricing
- Basic analytics
- Landing page builder
- AI assistant
Pros & cons
Pros
- Very easy to use
- Cheap per-channel pricing
- Good free plan
Cons
- Lighter analytics
- No social inbox on low tiers
Integrations
Pricing
Full pricing details →How Buffer compares
| Measure | Buffer | Category average |
|---|---|---|
| Rating | 4.5/5 | 4.4/5 |
| Starting price | Free | $109/mo |
| Rank by rating | #2 of 5 | — |
| Public API | Yes | 2 of 4 offer one |
Is Buffer right for you?
A good fit if…
- • You are creators & small businesses.
- • Your use case is solo creators.
- • Your use case is small business posting.
- • Your use case is simple scheduling.
- • Very easy to use matters to you.
Look elsewhere if…
- • Lighter analytics would be a dealbreaker.
- • No social inbox on low tiers would be a dealbreaker.
Frequently asked questions
How much does Buffer cost?+
Buffer is free to start, with paid plans from $6/mo. It is a freemium product.
Does Buffer have an API?+
Yes, Buffer offers an API for integrations and automation.
Who is Buffer best for?+
Buffer is best suited for Creators & small businesses. Common use cases: solo creators, small business posting, simple scheduling.
Is Buffer better than other social media tools?+
Among the 5 social media tools we track, Buffer ranks #2 by rating (4.5/5 against a 4.4/5 category average).
Does Buffer have a free plan?+
Yes — Buffer offers a free "Free" plan, with paid plans from $6/mo.