Mailchimp vs ActiveCampaign
Verdict
Both Mailchimp and ActiveCampaign are strong choices. ActiveCampaign edges ahead on overall rating, but the right pick depends on your budget and use case.
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.3 | 4.5 |
| Starting price | Free | $19/mo |
| Pricing model | Freemium | Paid |
| API available | ||
| Best for | Small businesses & beginners | Automation-heavy teams |
| Drag-drop email builder | ||
| Automations | ||
| Landing pages | ||
| Audience segmentation | ||
| A/B testing | ||
| Visual automation builder | ||
| Sales CRM | ||
| Predictive sending | ||
| Segmentation | ||
| Site tracking | ||
| Visit | Visit |
Which should you choose?
Pick Mailchimp if you prioritize Small businesses & beginners
Pick ActiveCampaign if you prioritize Automation-heavy teams
Mailchimp
Pros
- Very easy to start
- Good templates
- All-in-one features
Cons
- Gets expensive as lists grow
- Automation limited on low tiers
ActiveCampaign
Pros
- Best-in-class automations
- Strong CRM
- Deep segmentation
Cons
- Steeper learning curve
- No free plan
Frequently asked questions
Is Mailchimp better than ActiveCampaign?+
Both Mailchimp and ActiveCampaign are strong choices. ActiveCampaign edges ahead on overall rating, but the right pick depends on your budget and use case.
Which is cheaper, Mailchimp or ActiveCampaign?+
Mailchimp starts at Free, while ActiveCampaign starts at $19/mo.