Mailchimp vs Brevo
Mailchimp rates 4.3/5 and starts at Free. Brevo rates 4.4/5 and starts at Free. Brevo is the higher rated.
Brevo is the better value for large lists since it charges by emails sent, not contacts, and includes SMS; Mailchimp is friendlier for beginners with nicer templates. Choose Brevo to control costs at scale, Mailchimp for the easiest start.
Mailchimp vs Brevo at a glance
| Measure | Mailchimp | Brevo |
|---|---|---|
| Rating | 4.3/5 | 4.4/5 |
| Reviews | 14,200 | 3,800 |
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.3 | 4.4 |
| Starting price | Free | Free |
| Pricing model | Freemium | Freemium |
| API available | ||
| Best for | Small businesses & beginners | SMBs with large lists |
| Drag-drop email builder | ||
| Automations | ||
| Landing pages | ||
| Audience segmentation | ||
| A/B testing | ||
| Email campaigns | ||
| SMS marketing | ||
| Marketing automation | ||
| Free CRM | ||
| Transactional email | ||
| Visit | Visit |
Pricing side by side
Mailchimp
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Essentials | $13/mo | $156 |
| Standard | $20/mo | $240 |
Brevo
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Starter | $9/mo | $108 |
| Business | $18/mo | $216 |
Which should you choose?
Choose Mailchimp if…
- Very easy to start matters to you.
- Good templates matters to you.
- All-in-one features matters to you.
- Editor less polished would be a problem.
Choose Brevo if…
- Pay per email, not contacts matters to you.
- SMS included matters to you.
- Generous free tier matters to you.
- Gets expensive as lists grow would be a problem.
Mailchimp
Pros
- Very easy to start
- Good templates
- All-in-one features
Cons
- Gets expensive as lists grow
- Automation limited on low tiers
Brevo
Pros
- Pay per email, not contacts
- SMS included
- Generous free tier
Cons
- Editor less polished
- Daily send limit on free plan
Frequently asked questions
Is Mailchimp better than Brevo?+
Brevo is the better value for large lists since it charges by emails sent, not contacts, and includes SMS; Mailchimp is friendlier for beginners with nicer templates. Choose Brevo to control costs at scale, Mailchimp for the easiest start.
Which is cheaper, Mailchimp or Brevo?+
Mailchimp starts at Free and Brevo starts at Free.
Do Mailchimp or Brevo have a free plan?+
Both offer a free tier, so you can trial either without paying.
Which is better rated, Mailchimp or Brevo?+
Brevo, at 4.4/5 across 3,800 reviews, versus 4.3/5 for Mailchimp.
What is Mailchimp best for, and what is Brevo best for?+
Mailchimp is aimed at Small businesses & beginners (beginner newsletters, SMB marketing). Brevo is aimed at SMBs with large lists (large lists on a budget, email + SMS).