Mailchimp vs Brevo
Verdict
Brevo is the better value for large lists since it charges by emails sent, not contacts, and includes SMS; Mailchimp is friendlier for beginners with nicer templates. Choose Brevo to control costs at scale, Mailchimp for the easiest start.
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.3 | 4.4 |
| Starting price | Free | Free |
| Pricing model | Freemium | Freemium |
| API available | ||
| Best for | Small businesses & beginners | SMBs with large lists |
| Drag-drop email builder | ||
| Automations | ||
| Landing pages | ||
| Audience segmentation | ||
| A/B testing | ||
| Email campaigns | ||
| SMS marketing | ||
| Marketing automation | ||
| Free CRM | ||
| Transactional email | ||
| Visit | Visit |
Which should you choose?
Pick Brevo for large lists and email + SMS on a budget
Pick Mailchimp for the easiest beginner experience
Mailchimp
Pros
- Very easy to start
- Good templates
- All-in-one features
Cons
- Gets expensive as lists grow
- Automation limited on low tiers
Brevo
Pros
- Pay per email, not contacts
- SMS included
- Generous free tier
Cons
- Editor less polished
- Daily send limit on free plan
Frequently asked questions
Is Mailchimp better than Brevo?+
Brevo is the better value for large lists since it charges by emails sent, not contacts, and includes SMS; Mailchimp is friendlier for beginners with nicer templates. Choose Brevo to control costs at scale, Mailchimp for the easiest start.
Which is cheaper, Mailchimp or Brevo?+
Mailchimp starts at Free, while Brevo starts at Free.