Free to start
Mailchimp is beginner-friendly email & marketing platform, best for Small businesses & beginners. It is a freemium tool that is free to start, rated 4.3/5 across 14,200 reviews — #5 of 5 email marketing tools we track.
Overview
Mailchimp is the best-known email marketing platform, pairing an easy editor with automations, landing pages, and a CRM. Great for beginners, though pricing scales with list size.
Key features
- Drag-drop email builder
- Automations
- Landing pages
- Audience segmentation
- A/B testing
Pros & cons
Pros
- Very easy to start
- Good templates
- All-in-one features
Cons
- Gets expensive as lists grow
- Automation limited on low tiers
Integrations
Pricing
Full pricing details →How Mailchimp compares
| Measure | Mailchimp | Category average |
|---|---|---|
| Rating | 4.3/5 | 4.5/5 |
| Starting price | Free | $19/mo |
| Rank by rating | #5 of 5 | — |
| Public API | Yes | 4 of 4 offer one |
Is Mailchimp right for you?
A good fit if…
- • You are small businesses & beginners.
- • Your use case is beginner newsletters.
- • Your use case is SMB marketing.
- • Your use case is ecommerce email.
- • Very easy to start matters to you.
Look elsewhere if…
- • Gets expensive as lists grow would be a dealbreaker.
- • Automation limited on low tiers would be a dealbreaker.
Frequently asked questions
How much does Mailchimp cost?+
Mailchimp is free to start, with paid plans from $13/mo. It is a freemium product.
Does Mailchimp have an API?+
Yes, Mailchimp offers an API for integrations and automation.
Who is Mailchimp best for?+
Mailchimp is best suited for Small businesses & beginners. Common use cases: beginner newsletters, SMB marketing, ecommerce email.
Is Mailchimp better than other email marketing tools?+
Among the 5 email marketing tools we track, Mailchimp ranks #5 by rating (4.3/5 against a 4.5/5 category average).
Does Mailchimp have a free plan?+
Yes — Mailchimp offers a free "Free" plan, with paid plans from $13/mo.