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Mailchimp

Beginner-friendly email & marketing platform

4.3(14,200)FreemiumAPIEmail Marketing

Mailchimp is beginner-friendly email & marketing platform, best for Small businesses & beginners. It is a freemium tool starting at Free, rated 4.3/5 across 14,200 reviews.

Overview

Mailchimp is the best-known email marketing platform, pairing an easy editor with automations, landing pages, and a CRM. Great for beginners, though pricing scales with list size.

Key features

  • Drag-drop email builder
  • Automations
  • Landing pages
  • Audience segmentation
  • A/B testing

Pros & cons

Pros

  • Very easy to start
  • Good templates
  • All-in-one features

Cons

  • Gets expensive as lists grow
  • Automation limited on low tiers

Integrations

ShopifyWooCommerceCanvaZapierSalesforce

Free

Free
  • 1 audience
  • 1,000 sends/mo
Get started
Most popular

Essentials

$13/mo
  • A/B testing
  • Scheduling
Get started

Standard

$20/mo
  • Advanced automation
  • Retargeting
Get started

Frequently asked questions

How much does Mailchimp cost?+

Mailchimp uses custom enterprise pricing. It is a freemium product.

Does Mailchimp have an API?+

Yes, Mailchimp offers an API for integrations and automation.

Who is Mailchimp best for?+

Mailchimp is best suited for Small businesses & beginners.