Best Mailchimp Alternatives
Mailchimp's pricing climbs fast as your list grows. These email marketing alternatives offer better value or more powerful automation.
We compared 4 Mailchimp alternatives. MailerLite is the top pick at 4.6/5 (from Free). 3 have a free plan. 4 rate higher than Mailchimp itself (4.3/5).
Why look for a Mailchimp alternative?
Mailchimp rates 4.3/5 and is genuinely strong at very easy to start — most people switch because of a specific trade-off:
- •Gets expensive as lists grow
- •Automation limited on low tiers
Mailchimp alternatives compared
| Tool | Starts at | Rating | Best for |
|---|---|---|---|
| Mailchimp (the original) | Free | 4.3/5 | Small businesses & beginners |
| MailerLite | Free | 4.6/5 | SMBs & solo creators |
| Kit | Free | 4.5/5 | Creators & newsletters |
| ActiveCampaign | $19/mo | 4.5/5 | Automation-heavy teams |
| Brevo | Free | 4.4/5 | SMBs with large lists |
The best Mailchimp alternatives, ranked
Simple, affordable email marketing
Why switch: Excellent value. Best for SMBs & solo creators.
Email marketing built for creators
Why switch: Great for creators. Best for Creators & newsletters.
Advanced automation & marketing CRM
Why switch: Best-in-class automations. Best for Automation-heavy teams.
Email, SMS & CRM with volume-based pricing
Why switch: Pay per email, not contacts. Best for SMBs with large lists.
Pick by priority
Best rated → MailerLite
4.6/5 across 2,400 reviews. Excellent value.
Free option → MailerLite
Has a genuine free plan — the cheapest way to test a switch.
Closest fit → MailerLite
Our top overall pick for people leaving Mailchimp. Suits SMBs & solo creators.
Frequently asked questions
What is the best alternative to Mailchimp?+
MailerLite is our top-ranked Mailchimp alternative, rated 4.6/5 and starting at Free. Excellent value is its standout strength, and it suits SMBs & solo creators.
Are there free alternatives to Mailchimp?+
Yes — MailerLite, Kit, Brevo offer a free plan. Paid tiers unlock more, but the free tier is enough to test the fit.
Why do people look for Mailchimp alternatives?+
The most common reasons are: gets expensive as lists grow, automation limited on low tiers. Mailchimp still rates 4.3/5, so the right move depends on which trade-off matters to you.
Which Mailchimp alternative is rated highest?+
MailerLite at 4.6/5, versus 4.3/5 for Mailchimp.