Visit ActiveCampaign
From $19/mo
ActiveCampaign is advanced automation & marketing CRM, best for Automation-heavy teams. It is a paid tool starting at $19/mo, rated 4.5/5 across 9,100 reviews — #2 of 5 email marketing tools we track.
Overview
ActiveCampaign is a power user's email and automation platform with a visual builder, CRM, and predictive features. Best when you need deep, branching automations.
Key features
- Visual automation builder
- Sales CRM
- Predictive sending
- Segmentation
- Site tracking
Pros & cons
Pros
- Best-in-class automations
- Strong CRM
- Deep segmentation
Cons
- Steeper learning curve
- No free plan
Integrations
ShopifyWordPressSalesforceZapierCalendly
Pricing
Full pricing details →How ActiveCampaign compares
| Measure | ActiveCampaign | Category average |
|---|---|---|
| Rating | 4.5/5 | 4.5/5 |
| Starting price | $19/mo | — |
| Rank by rating | #2 of 5 | — |
| Public API | Yes | 4 of 4 offer one |
Is ActiveCampaign right for you?
A good fit if…
- • You are automation-heavy teams.
- • Your use case is complex automations.
- • Your use case is marketing + sales.
- • Your use case is lifecycle campaigns.
- • Best-in-class automations matters to you.
Look elsewhere if…
- • Steeper learning curve would be a dealbreaker.
- • No free plan would be a dealbreaker.
Frequently asked questions
How much does ActiveCampaign cost?+
ActiveCampaign starts at $19/mo. It is a paid product.
Does ActiveCampaign have an API?+
Yes, ActiveCampaign offers an API for integrations and automation.
Who is ActiveCampaign best for?+
ActiveCampaign is best suited for Automation-heavy teams. Common use cases: complex automations, marketing + sales, lifecycle campaigns.
Is ActiveCampaign better than other email marketing tools?+
Among the 5 email marketing tools we track, ActiveCampaign ranks #2 by rating (4.5/5 against a 4.5/5 category average).