Pictory vs Runway
Pictory rates 4.4/5 and starts at Free. Runway rates 4.5/5 and starts at Free. Runway is the higher rated.
Verdict
Runway rates higher (4.5/5 vs 4.4/5). Pictory suits Marketers & content repurposers, while Runway is aimed at Creators & filmmakers.
Pictory vs Runway at a glance
| Measure | Pictory | Runway |
|---|---|---|
| Rating | 4.4/5 | 4.5/5 |
| Reviews | 1,900 | 3,100 |
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 3 | 2 |
Feature & pricing comparison
Pricing side by side
Pictory
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free Trial | Free | — |
| Starter | $19/mo | $228 |
| Professional | $39/mo | $468 |
Runway
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Standard | $15/mo | $180 |
| Pro | $35/mo | $420 |
Which should you choose?
Pick Pictory if you prioritize Marketers & content repurposers
Pick Runway if you prioritize Creators & filmmakers
Choose Pictory if…
- Fast content repurposing matters to you.
- Auto captions matters to you.
- Big stock library matters to you.
- Credit-based costs would be a problem.
Choose Runway if…
- Cutting-edge generation matters to you.
- Strong creative control matters to you.
- Pro tools matters to you.
- Templated output would be a problem.
Pictory
Pros
- Fast content repurposing
- Auto captions
- Big stock library
Cons
- Templated output
- Stock can feel generic
Runway
Pros
- Cutting-edge generation
- Strong creative control
- Pro tools
Cons
- Credit-based costs
- Steeper learning curve
Frequently asked questions
Is Pictory better than Runway?+
Runway rates higher (4.5/5 vs 4.4/5). Pictory suits Marketers & content repurposers, while Runway is aimed at Creators & filmmakers.
Which is cheaper, Pictory or Runway?+
Pictory starts at Free and Runway starts at Free.
Do Pictory or Runway have a free plan?+
Both offer a free tier, so you can trial either without paying.
Which is better rated, Pictory or Runway?+
Runway, at 4.5/5 across 3,100 reviews, versus 4.4/5 for Pictory.
What is Pictory best for, and what is Runway best for?+
Pictory is aimed at Marketers & content repurposers (repurposing blogs, social clips). Runway is aimed at Creators & filmmakers (film & ads, creative video).