Webflow vs Wix
Webflow rates 4.5/5 and starts at $14/mo. Wix rates 4.4/5 and starts at Free. Wix is the cheaper entry point. Webflow is the higher rated.
Webflow wins for designers and agencies who need pixel-level control and clean code; Wix wins for beginners who want the fastest, easiest path to a site. Choose Webflow for custom design power, Wix for simplicity.
Webflow vs Wix at a glance
| Measure | Webflow | Wix |
|---|---|---|
| Rating | 4.5/5 | 4.4/5 |
| Reviews | 6,200 | 18,600 |
| Starting price | $14/mo | Free |
| Free plan | Yes | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.5 | 4.4 |
| Starting price | $14/mo | Free |
| Pricing model | Freemium | Freemium |
| API available | ||
| Best for | Designers & agencies | Small businesses & creatives |
| Visual designer | ||
| Clean code export | ||
| Powerful CMS | ||
| Interactions & animations | ||
| Hosting included | ||
| Drag-drop editor | ||
| Templates | ||
| Built-in store | ||
| AI site builder | ||
| Marketing tools | ||
| Visit | Visit |
Pricing side by side
Webflow
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | Free | — |
| Basic | $14/mo | $168 |
| CMS | $23/mo | $276 |
| Business | $39/mo | $468 |
| Plan | Price | Per year |
|---|---|---|
| Light | $17/mo | $204 |
| Core | $29/mo | $348 |
| Business | $36/mo | $432 |
Which should you choose?
Choose Webflow if…
- Total design control matters to you.
- Clean semantic code matters to you.
- Great CMS matters to you.
- Can't switch templates later would be a problem.
Choose Wix if…
- Easiest to design matters to you.
- Lots of templates matters to you.
- Free tier to start matters to you.
- Steep learning curve would be a problem.
Webflow
Pros
- Total design control
- Clean semantic code
- Great CMS
Cons
- Steep learning curve
- Pricing tiers add up
Wix
Pros
- Easiest to design
- Lots of templates
- Free tier to start
Cons
- Can't switch templates later
- Less suited to large catalogs
Frequently asked questions
Is Webflow better than Wix?+
Webflow wins for designers and agencies who need pixel-level control and clean code; Wix wins for beginners who want the fastest, easiest path to a site. Choose Webflow for custom design power, Wix for simplicity.
Which is cheaper, Webflow or Wix?+
Wix — it starts at Free, versus $14/mo for Webflow.
Do Webflow or Wix have a free plan?+
Both offer a free tier, so you can trial either without paying.
Which is better rated, Webflow or Wix?+
Webflow, at 4.5/5 across 6,200 reviews, versus 4.4/5 for Wix.
What is Webflow best for, and what is Wix best for?+
Webflow is aimed at Designers & agencies (custom marketing sites, agency client sites). Wix is aimed at Small businesses & creatives (small business sites, creatives).