Best Email Marketing Software
From beginner-friendly newsletters to advanced automation, these are the best email marketing platforms ranked by value and capability.
MailerLite keeps email marketing simple and cheap without skimping on automations, landing pages, and websites. A favorite for small businesses and solo creators.
ActiveCampaign is a power user's email and automation platform with a visual builder, CRM, and predictive features. Best when you need deep, branching automations.
Kit (formerly ConvertKit) is designed for creators — newsletters, paid subscriptions, and tag-based automations with a clean, text-first approach that lands in inboxes.
Side-by-side comparison
| Comparison | ||||
|---|---|---|---|---|
| Rating | 4.6 | 4.4 | 4.5 | 4.5 |
| Starting price | Free | Free | $19/mo | Free |
| Pricing model | Freemium | Freemium | Paid | Freemium |
| API available | ||||
| Best for | SMBs & solo creators | SMBs with large lists | Automation-heavy teams | Creators & newsletters |
| Drag-drop editor | ||||
| Automations | ||||
| Landing pages & sites | ||||
| Pop-ups | ||||
| A/B testing | ||||
| Email campaigns | ||||
| SMS marketing | ||||
| Marketing automation | ||||
| Free CRM | ||||
| Transactional email | ||||
| Visual automation builder | ||||
| Sales CRM | ||||
| Predictive sending | ||||
| Segmentation | ||||
| Site tracking | ||||
| Tag-based automation | ||||
| Landing pages | ||||
| Paid newsletters | ||||
| Visual sequences | ||||
| Commerce | ||||
| Visit | Visit | Visit | Visit |
Frequently asked questions
What is the best email marketing software?+
MailerLite is our #1 pick, rated 4.6/5. The full ranked list with pricing and trade-offs is above.
How did you rank these tools?+
Rankings weigh user ratings, feature depth, pricing value, and fit for the use case. We update them as products evolve.