Best Email Marketing Software

Build lists, design campaigns, and automate email to grow and retain customers.

Read our ranked guide: Best Email Marketing Software →

We compare 5 email marketing tools. MailerLite is our top pick at 4.6/5 (free to start). Paid entry pricing is $19/mo. 4 offer a free tier. 5 have a public API.

1MailerLite logo
MailerLite

Simple, affordable email marketing

4.6(2,400)Freemium

MailerLite keeps email marketing simple and cheap without skimping on automations, landing pages, and websites. A favorite for small businesses and solo creators.

Free
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2ActiveCampaign logo
ActiveCampaign

Advanced automation & marketing CRM

4.5(9,100)Paid

ActiveCampaign is a power user's email and automation platform with a visual builder, CRM, and predictive features. Best when you need deep, branching automations.

$19/mo
Visit
3Kit logo
Kit

Email marketing built for creators

4.5(2,700)Freemium

Kit (formerly ConvertKit) is designed for creators — newsletters, paid subscriptions, and tag-based automations with a clean, text-first approach that lands in inboxes.

Free
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4Brevo logo
Brevo

Email, SMS & CRM with volume-based pricing

4.4(3,800)Freemium

Brevo (formerly Sendinblue) charges by emails sent, not contacts, making it cost-effective for large lists. It bundles email, SMS, chat, and a free CRM.

Free
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5Mailchimp logo
Mailchimp

Beginner-friendly email & marketing platform

4.3(14,200)Freemium

Mailchimp is the best-known email marketing platform, pairing an easy editor with automations, landing pages, and a CRM. Great for beginners, though pricing scales with list size.

Free
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Editor's choice
MailerLite logo

MailerLite

4.6(2,400)

Simple, affordable email marketing

From Free
Try MailerLite

All email marketing tools compared

#ToolStarts atRatingBest for
1MailerLite
Simple, affordable email marketing
Free4.6/5SMBs & solo creators
2ActiveCampaign
Advanced automation & marketing CRM
$19/mo4.5/5Automation-heavy teams
3Kit
Email marketing built for creators
Free4.5/5Creators & newsletters
4Brevo
Email, SMS & CRM with volume-based pricing
Free4.4/5SMBs with large lists
5Mailchimp
Beginner-friendly email & marketing platform
Free4.3/5Small businesses & beginners

How to choose email marketing tools

Best rated → MailerLite

4.6/5 across 2,400 reviews. Excellent value.

Best free option → MailerLite

Has a genuine free tier, so you can test before spending.

Need an API → MailerLite

5 of 5 here expose a public API for integrations and automation.

  • Check whether pricing is per seat — it multiplies with team size.
  • Headline prices usually assume annual billing; monthly costs more.
  • Start on a free tier or trial before committing to a year.
  • Confirm the integrations you already rely on are supported.

Popular comparisons in this category

Frequently asked questions

What is the best email marketing tool option?+

MailerLite is our top-rated pick, scoring 4.6/5 and starting at Free. Excellent value The best choice still depends on budget and team size — see the ranked list above.

How many email marketing tools are compared here?+

We currently compare 5 email marketing tools on pricing, features, and ratings, averaging 4.5/5.

Are there free email marketing tools?+

Yes — 4 of the 5 here have a free tier: MailerLite, Kit, Brevo, Mailchimp.

How much do email marketing tools cost?+

Paid entry pricing here is $19/mo (ActiveCampaign). 4 options also offer a free tier.

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