Best Email Marketing Software

Build lists, design campaigns, and automate email to grow and retain customers.

1MailerLite logo
MailerLite

Simple, affordable email marketing

4.6(2,400)Freemium

MailerLite keeps email marketing simple and cheap without skimping on automations, landing pages, and websites. A favorite for small businesses and solo creators.

Free
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2ActiveCampaign logo
ActiveCampaign

Advanced automation & marketing CRM

4.5(9,100)Paid

ActiveCampaign is a power user's email and automation platform with a visual builder, CRM, and predictive features. Best when you need deep, branching automations.

$19/mo
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3Kit (ConvertKit) logo
Kit (ConvertKit)

Email marketing built for creators

4.5(2,700)Freemium

Kit (formerly ConvertKit) is designed for creators — newsletters, paid subscriptions, and tag-based automations with a clean, text-first approach that lands in inboxes.

Free
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4Brevo logo
Brevo

Email, SMS & CRM with volume-based pricing

4.4(3,800)Freemium

Brevo (formerly Sendinblue) charges by emails sent, not contacts, making it cost-effective for large lists. It bundles email, SMS, chat, and a free CRM.

Free
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5Mailchimp logo
Mailchimp

Beginner-friendly email & marketing platform

4.3(14,200)Freemium

Mailchimp is the best-known email marketing platform, pairing an easy editor with automations, landing pages, and a CRM. Great for beginners, though pricing scales with list size.

Free
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Editor's choice
MailerLite logo

MailerLite

4.6(2,400)

Simple, affordable email marketing

From Free
Try MailerLite

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Frequently asked questions

What is the best email marketing tool?+

MailerLite is our top-rated email marketing pick, scoring 4.6/5. The best choice depends on budget and team size — see the ranked list above.

How many email marketing tools are compared here?+

We currently compare 5 email marketing tools on pricing, features, and ratings.