Best Marketing Software

Tools to attract, convert, and retain customers across channels.

SEO toolset with the best backlink index

4.6(7,400)Paid

Ahrefs is renowned for the largest backlink database and excellent site explorer. A favorite of SEO professionals for link analysis and content research.

$129/mo

Visit

Semrush

All-in-one SEO & marketing toolkit

4.5(9,800)Paid

Semrush is a comprehensive SEO and marketing platform covering keyword research, site audits, rank tracking, and competitor analysis. The category leader for serious marketers.

$139.95/mo

Visit

Editor's choice

Ahrefs

4.6(7,400)

SEO toolset with the best backlink index

From $129/mo

Try Ahrefs

Popular comparisons in this category

Ahrefs vs Semrush

Frequently asked questions

What is the best marketing tool?+

Ahrefs is our top-rated marketing pick, scoring 4.6/5. The best choice depends on budget and team size — see the ranked list above.

How many marketing tools are compared here?+

We currently compare 2 marketing tools on pricing, features, and ratings.