Workato vs Zapier
Workato rates 4.6/5 and starts at Custom. Zapier rates 4.5/5 and starts at Free. Workato is the higher rated. Only Zapier has a free tier.
Workato rates higher (4.6/5 vs 4.5/5). Workato suits Mid-market to enterprise, while Zapier is aimed at Everyone from solo to enterprise.
Workato vs Zapier at a glance
| Measure | Workato | Zapier |
|---|---|---|
| Rating | 4.6/5 | 4.5/5 |
| Reviews | 1,500 | 8,700 |
| Starting price | Custom | Free |
| Free plan | No | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.6 | 4.5 |
| Starting price | Custom | Free |
| Pricing model | Enterprise | Freemium |
| API available | ||
| Best for | Mid-market to enterprise | Everyone from solo to enterprise |
| Enterprise iPaaS | ||
| 1,000+ connectors | ||
| Governance & security | ||
| AI (Workato Genie) | ||
| On-prem agents | ||
| 7,000+ app integrations | ||
| Multi-step Zaps | ||
| AI steps & agents | ||
| Filters & paths | ||
| Webhooks | ||
| Visit | Visit |
Pricing side by side
Workato
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Enterprise | Custom | — |
Zapier
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Professional | $20/mo | $240 |
| Team | $69/mo | $828 |
Which should you choose?
Choose Workato if…
- Enterprise-grade matters to you.
- Strong governance matters to you.
- Powerful recipes matters to you.
- Task-based pricing adds up would be a problem.
Choose Zapier if…
- Most integrations matters to you.
- Very easy to start matters to you.
- Huge template library matters to you.
- Enterprise pricing would be a problem.
Workato
Pros
- Enterprise-grade
- Strong governance
- Powerful recipes
Cons
- Enterprise pricing
- Overkill for small teams
Zapier
Pros
- Most integrations
- Very easy to start
- Huge template library
Cons
- Task-based pricing adds up
- Complex flows get pricey
Frequently asked questions
Is Workato better than Zapier?+
Workato rates higher (4.6/5 vs 4.5/5). Workato suits Mid-market to enterprise, while Zapier is aimed at Everyone from solo to enterprise.
Which is cheaper, Workato or Zapier?+
Workato starts at Custom and Zapier starts at Free.
Do Workato or Zapier have a free plan?+
Zapier has a free tier; Workato does not (though trials may be available).
Which is better rated, Workato or Zapier?+
Workato, at 4.6/5 across 1,500 reviews, versus 4.5/5 for Zapier.
What is Workato best for, and what is Zapier best for?+
Workato is aimed at Mid-market to enterprise (enterprise integration, IT automation). Zapier is aimed at Everyone from solo to enterprise (app-to-app automation, lead routing).