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WooCommerce Review

4.4(11,800)Starting at FreeAPI
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Verdict: WooCommerce earns 4.4/5 from 11,800 reviews, ranking #3 of 5 ecommerce platforms we track. It suits WordPress users & developers best. Free & open source is its standout strength, while you manage hosting/security is the main trade-off to weigh.

Our take on WooCommerce

WooCommerce is the leading open-source ecommerce plugin for WordPress — free to start, endlessly extensible, and fully self-owned, but you manage hosting and updates.

Key features

  • Open-source plugin
  • Full ownership
  • Thousands of extensions
  • Custom development
  • REST API

Pros & cons

Pros

  • Free & open source
  • Total control
  • Huge extension library

Cons

  • You manage hosting/security
  • Costs add up via extensions

Who WooCommerce is for

A good fit if…

  • • You are wordpress users & developers.
  • • Your use case is wordpress stores.
  • • Your use case is custom builds.
  • • Your use case is full data ownership.
  • Free & open source matters to you.

Look elsewhere if…

  • You manage hosting/security would be a dealbreaker.
  • Costs add up via extensions would be a dealbreaker.

WooCommerce pricing

Full pricing breakdown →
PlanPricePer year
Core PluginPopularFree
ExtensionsCustom

How WooCommerce compares

MeasureWooCommerceCategory average
Rating4.4/54.4/5
Starting priceFree$31/mo
Rank by rating#3 of 5
Public APIYes3 of 4 offer one

Integrations

WordPressStripePayPalMailchimpKlaviyo

Alternatives to consider

All WooCommerce alternatives →
Shopify logo
Shopify

The leading hosted ecommerce platform

4.6/5 · from $39/mo
Compare →
Wix logo
Wix

Drag-and-drop site & store builder

4.4/5 · from Free
Compare →
Squarespace logo
Squarespace

Designer templates with built-in commerce

4.4/5 · from $16/mo
Compare →
BigCommerce logo
BigCommerce

Scalable ecommerce with no transaction fees

4.3/5 · from $39/mo
Compare →

Bottom line on WooCommerce

4.4/5 · Freemium · best for WordPress users & developers

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Frequently asked questions

Is WooCommerce worth it?+

WooCommerce is rated 4.4/5 across 11,800 reviews and is best suited to WordPress users & developers. Free & open source is the standout strength; the main trade-off is you manage hosting/security.

What do users like most about WooCommerce?+

Free & open source, Total control, Huge extension library.

What are the downsides of WooCommerce?+

You manage hosting/security, Costs add up via extensions. Whether these matter depends on your use case — see who it is and isn't for above.

How much does WooCommerce cost?+

WooCommerce offers a free plan.

How does WooCommerce compare with other ecommerce platforms?+

Among the 5 ecommerce platforms we track, WooCommerce ranks #3 by rating (4.4/5 vs a 4.4/5 category average).

What is WooCommerce best used for?+

WordPress stores, Custom builds, Full data ownership.