Visit Square
Free to start
Square is unified online + in-person payments, best for Retail, food & omnichannel SMBs. It is a freemium tool that is free to start, rated 4.5/5 across 12,600 reviews — #1 of 5 POS systems we track.
Overview
Square shines for businesses selling both online and in person, with free POS hardware/software, flat fees, and an all-in-one ecosystem for retail and food.
Key features
- In-person & online payments
- Free POS software
- Flat-rate fees
- Invoicing
- Hardware ecosystem
Pros & cons
Pros
- Great for in-person
- Transparent flat fees
- Free POS
Cons
- Less developer-flexible
- Funds holds for new accounts
Integrations
Shopify (limited)WooCommerceQuickBooksWixZapier
Pricing
Full pricing details →How Square compares
| Measure | Square | Category average |
|---|---|---|
| Rating | 4.5/5 | 4.3/5 |
| Starting price | Free | $89/mo |
| Rank by rating | #1 of 5 | — |
| Public API | Yes | 4 of 4 offer one |
Is Square right for you?
A good fit if…
- • You are retail, food & omnichannel SMBs.
- • Your use case is brick-and-mortar + online.
- • Your use case is restaurants.
- • Your use case is pop-ups.
- • Great for in-person matters to you.
Look elsewhere if…
- • Less developer-flexible would be a dealbreaker.
- • Funds holds for new accounts would be a dealbreaker.
Frequently asked questions
How much does Square cost?+
Square is free to start. It is a freemium product.
Does Square have an API?+
Yes, Square offers an API for integrations and automation.
Who is Square best for?+
Square is best suited for Retail, food & omnichannel SMBs. Common use cases: brick-and-mortar + online, restaurants, pop-ups.
Is Square better than other POS systems?+
Among the 5 POS systems we track, Square ranks #1 by rating (4.5/5 against a 4.3/5 category average).
Does Square have a free plan?+
Yes — Square offers a free "Free" plan.