Kajabi vs Thinkific
Kajabi rates 4.4/5 and starts at $89/mo. Thinkific rates 4.5/5 and starts at $49/mo. Thinkific is the cheaper entry point. Thinkific is the higher rated. Only Thinkific has a free tier.
Thinkific rates higher (4.5/5 vs 4.4/5). Thinkific is cheaper to start ($49/mo vs $89/mo). Kajabi suits Established creators & coaches, while Thinkific is aimed at Course creators & educators.
Kajabi vs Thinkific at a glance
| Measure | Kajabi | Thinkific |
|---|---|---|
| Rating | 4.4/5 | 4.5/5 |
| Reviews | 3,600 | 4,100 |
| Starting price | $89/mo | $49/mo |
| Free plan | No | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.4 | 4.5 |
| Starting price | $89/mo | $49/mo |
| Pricing model | Paid | Freemium |
| API available | ||
| Best for | Established creators & coaches | Course creators & educators |
| Courses & products | ||
| Website builder | ||
| Email marketing | ||
| Sales funnels | ||
| Communities | ||
| No transaction fees | ||
| Course & community builder | ||
| Memberships | ||
| Quizzes & certificates | ||
| App store | ||
| Visit | Visit |
Pricing side by side
Kajabi
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Kickstarter | $89/mo | $1,068 |
| Basic | $149/mo | $1,788 |
| Growth | $199/mo | $2,388 |
| Pro | $399/mo | $4,788 |
Thinkific
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Basic | $49/mo | $588 |
| Start | $99/mo | $1,188 |
| Grow | $199/mo | $2,388 |
Which should you choose?
Choose Kajabi if…
- Everything in one place matters to you.
- Strong marketing tools matters to you.
- No transaction fees matters to you.
- Design can feel rigid would be a problem.
Choose Thinkific if…
- No transaction fees matters to you.
- Communities included matters to you.
- Solid free plan matters to you.
- Expensive would be a problem.
Kajabi
Pros
- Everything in one place
- Strong marketing tools
- No transaction fees
Cons
- Expensive
- Overkill for beginners
Thinkific
Pros
- No transaction fees
- Communities included
- Solid free plan
Cons
- Design can feel rigid
- Higher tiers for automation
Frequently asked questions
Is Kajabi better than Thinkific?+
Thinkific rates higher (4.5/5 vs 4.4/5). Thinkific is cheaper to start ($49/mo vs $89/mo). Kajabi suits Established creators & coaches, while Thinkific is aimed at Course creators & educators.
Which is cheaper, Kajabi or Thinkific?+
Thinkific — it starts at $49/mo, versus $89/mo for Kajabi.
Do Kajabi or Thinkific have a free plan?+
Thinkific has a free tier; Kajabi does not (though trials may be available).
Which is better rated, Kajabi or Thinkific?+
Thinkific, at 4.5/5 across 4,100 reviews, versus 4.4/5 for Kajabi.
What is Kajabi best for, and what is Thinkific best for?+
Kajabi is aimed at Established creators & coaches (full creator business, course + email + funnels). Thinkific is aimed at Course creators & educators (course businesses, membership sites).