Visit Wix
Free to start
Wix is drag-and-drop site & store builder, best for Small businesses & creatives. It is a freemium tool that is free to start, rated 4.4/5 across 18,600 reviews — #2 of 5 ecommerce platforms we track.
Overview
Wix is a beginner-friendly website builder with solid ecommerce, ideal for small businesses that want full design freedom and an easy drag-and-drop editor.
Key features
- Drag-drop editor
- Templates
- Built-in store
- AI site builder
- Marketing tools
Pros & cons
Pros
- Easiest to design
- Lots of templates
- Free tier to start
Cons
- Can't switch templates later
- Less suited to large catalogs
Integrations
PayPalStripeMetaMailchimpQuickBooks
Pricing
Full pricing details →How Wix compares
| Measure | Wix | Category average |
|---|---|---|
| Rating | 4.4/5 | 4.4/5 |
| Starting price | Free | $31/mo |
| Rank by rating | #2 of 5 | — |
| Public API | Yes | 3 of 4 offer one |
Is Wix right for you?
A good fit if…
- • You are small businesses & creatives.
- • Your use case is small business sites.
- • Your use case is creatives.
- • Your use case is simple stores.
- • Easiest to design matters to you.
Look elsewhere if…
- • Can't switch templates later would be a dealbreaker.
- • Less suited to large catalogs would be a dealbreaker.
Frequently asked questions
How much does Wix cost?+
Wix is free to start, with paid plans from $17/mo. It is a freemium product.
Does Wix have an API?+
Yes, Wix offers an API for integrations and automation.
Who is Wix best for?+
Wix is best suited for Small businesses & creatives. Common use cases: small business sites, creatives, simple stores.
Is Wix better than other ecommerce platforms?+
Among the 5 ecommerce platforms we track, Wix ranks #2 by rating (4.4/5 against a 4.4/5 category average).