Ahrefs Pricing
Ahrefs costs from $29/mo up to $249/mo — about $348/year at the entry tier. There are 3 plans, and no free tier. That is below the $77/mo average for marketing tools we track.
Ahrefs plans & prices
Every Ahrefs plan, what it includes, and who each one suits.
What Ahrefs costs over time
List price per plan, projected across a year. Annual prepayment is often discounted, so treat these as the ceiling rather than the final bill.
| Plan | Per month | 3 months | 12 months |
|---|---|---|---|
| Starter | $29 | $87 | $348 |
| LitePopular | $129 | $387 | $1,548 |
| Standard | $249 | $747 | $2,988 |
What each plan includes
Each tier builds on the one before it, so higher plans also include everything below them.
| Feature | Starter $29 | Lite $129 | Standard $249 |
|---|---|---|---|
| Site Explorer basics | |||
| Limited credits | |||
| 5 projects | |||
| Full Site Explorer | |||
| 20 projects | |||
| More credits | |||
| Content Explorer |
Which Ahrefs plan should you choose?
On a budget → Starter ($29/mo)
The cheapest paid way in — $348 a year.
Most teams → Lite ($129/mo)
The plan Ahrefs positions as its best-value tier for SEO professionals.
Scaling up → Standard ($249/mo)
The full feature set — worth it once you need everything below the top row.
Is Ahrefs good value?
Across the 7 other marketing tools we track, entry pricing averages $77/mo (from $12 to $199). Ahrefs starts at $29/mo — below average.
| Cheaper alternative | Starts at | Rating |
|---|---|---|
| UbersuggestBudget SEO built for beginners | $12/mo | 4.2/5 |
Hidden costs to budget for
- • Per-seat plans multiply with team size — check whether the price above is per user.
- • Headline prices usually assume annual billing; paying monthly costs more.
- • Premium support, extra storage, and higher API limits are common paid add-ons.
- • Watch for renewal pricing: introductory rates often rise at the second term.
Ready to try Ahrefs?
Check current pricing and any live offers on their site.
Frequently asked questions
How much does Ahrefs cost?+
Ahrefs starts at $29 per month, running up to $249 per month on its top tier. There are 3 plans in total.
Does Ahrefs have a free plan?+
No — Ahrefs does not offer a permanently free plan. The cheapest way in is the Starter plan at $29/mo. Free trials may still be available.
How much is Ahrefs per year?+
At the Starter price of $29/mo, Ahrefs costs about $348 per year. Many vendors discount annual billing, so the real figure is often lower if you prepay.
Is Ahrefs expensive compared with other marketing tools?+
The 7 other marketing tools we track average $77/mo to start. Ahrefs's cheapest paid plan is $29/mo, which is below that average.
Are there hidden costs with Ahrefs?+
Headline prices often assume annual prepayment, and per-seat plans multiply with team size. Premium support, extra storage, and higher API limits are commonly paid add-ons — check these before you commit.