Shopify Pricing
Shopify costs from $39/mo up to $399/mo — about $468/year at the entry tier. There are 3 plans, and no free tier. That is above the $28/mo average for ecommerce platforms we track.
Shopify plans & prices
Every Shopify plan, what it includes, and who each one suits.
What Shopify costs over time
List price per plan, projected across a year. Annual prepayment is often discounted, so treat these as the ceiling rather than the final bill.
| Plan | Per month | 3 months | 12 months |
|---|---|---|---|
| Basic | $39 | $117 | $468 |
| ShopifyPopular | $105 | $315 | $1,260 |
| Advanced | $399 | $1,197 | $4,788 |
What each plan includes
Each tier builds on the one before it, so higher plans also include everything below them.
| Feature | Basic $39 | Shopify $105 | Advanced $399 |
|---|---|---|---|
| Online store | |||
| 2 staff | |||
| 5 staff | |||
| Lower fees | |||
| Advanced reports | |||
| Lowest fees |
Which Shopify plan should you choose?
On a budget → Basic ($39/mo)
The cheapest paid way in — $468 a year.
Most teams → Shopify ($105/mo)
The plan Shopify positions as its best-value tier for DTC brands & growing stores.
Scaling up → Advanced ($399/mo)
The full feature set — worth it once you need everything below the top row.
Is Shopify good value?
Across the 4 other ecommerce platforms we track, entry pricing averages $28/mo (from $16 to $39). Shopify starts at $39/mo — above average.
| Cheaper alternative | Starts at | Rating |
|---|---|---|
| WixDrag-and-drop site & store builder | Free | 4.4/5 |
| WooCommerceOpen-source ecommerce for WordPress | Free | 4.4/5 |
| SquarespaceDesigner templates with built-in commerce | $16/mo | 4.4/5 |
Hidden costs to budget for
- • Per-seat plans multiply with team size — check whether the price above is per user.
- • Headline prices usually assume annual billing; paying monthly costs more.
- • Premium support, extra storage, and higher API limits are common paid add-ons.
- • Watch for renewal pricing: introductory rates often rise at the second term.
Ready to try Shopify?
Check current pricing and any live offers on their site.
Frequently asked questions
How much does Shopify cost?+
Shopify starts at $39 per month, running up to $399 per month on its top tier. There are 3 plans in total.
Does Shopify have a free plan?+
No — Shopify does not offer a permanently free plan. The cheapest way in is the Basic plan at $39/mo. Free trials may still be available.
How much is Shopify per year?+
At the Basic price of $39/mo, Shopify costs about $468 per year. Many vendors discount annual billing, so the real figure is often lower if you prepay.
Is Shopify expensive compared with other ecommerce platforms?+
The 4 other ecommerce platforms we track average $28/mo to start. Shopify's cheapest paid plan is $39/mo, which is above that average.
Are there hidden costs with Shopify?+
Headline prices often assume annual prepayment, and per-seat plans multiply with team size. Premium support, extra storage, and higher API limits are commonly paid add-ons — check these before you commit.