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Shopify

The leading hosted ecommerce platform

4.6(21,400)PaidAPIEcommerce Platforms
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From $39/mo

Shopify is the leading hosted ecommerce platform, best for DTC brands & growing stores. It is a paid tool starting at $39/mo, rated 4.6/5 across 21,400 reviews#1 of 5 ecommerce platforms we track.

Overview

Shopify is the most popular all-in-one ecommerce platform, handling hosting, payments, and a vast app store. The default choice for launching and scaling an online store.

Key features

  • Hosted storefront
  • Shopify Payments
  • Huge app store
  • POS & omnichannel
  • Checkout optimization

Pros & cons

Pros

  • Easy to launch
  • Massive app ecosystem
  • Reliable & scalable

Cons

  • Transaction fees off Shopify Payments
  • Apps add up in cost

Integrations

StripeMetaGoogleKlaviyoMailchimp

Basic

$39/mo
  • Online store
  • 2 staff
Get started
Most popular

Shopify

$105/mo
  • 5 staff
  • Lower fees
Get started

Advanced

$399/mo
  • Advanced reports
  • Lowest fees
Get started

How Shopify compares

MeasureShopifyCategory average
Rating4.6/54.4/5
Starting price$39/mo$28/mo
Rank by rating#1 of 5
Public APIYes3 of 4 offer one

Is Shopify right for you?

A good fit if…

  • • You are DTC brands & growing stores.
  • • Your use case is DTC stores.
  • • Your use case is scaling brands.
  • • Your use case is omnichannel retail.
  • Easy to launch matters to you.

Look elsewhere if…

  • Transaction fees off Shopify Payments would be a dealbreaker.
  • Apps add up in cost would be a dealbreaker.
  • • Budget is tight — Shopify costs more than the $28/mo category average.

Frequently asked questions

How much does Shopify cost?+

Shopify starts at $39/mo. It is a paid product.

Does Shopify have an API?+

Yes, Shopify offers an API for integrations and automation.

Who is Shopify best for?+

Shopify is best suited for DTC brands & growing stores. Common use cases: DTC stores, scaling brands, omnichannel retail.

Is Shopify better than other ecommerce platforms?+

Among the 5 ecommerce platforms we track, Shopify ranks #1 by rating (4.6/5 against a 4.4/5 category average).

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