Visit PayPal
Custom pricing
PayPal is the most recognized checkout button, best for Stores wanting buyer trust. It is a paid tool with custom pricing, rated 4.3/5 across 21,200 reviews — #4 of 5 payment gateways we track.
Overview
PayPal is the most widely trusted consumer payment brand, offering instant buyer recognition, Pay-in-4, and easy setup. Great for conversion, though fees run higher.
Key features
- PayPal & Venmo checkout
- Pay Later (BNPL)
- Buyer & seller protection
- Invoicing
- Global currencies
Pros & cons
Pros
- Massive brand trust
- Boosts conversion
- Easy setup
Cons
- Higher fees
- Account holds can be frustrating
Integrations
ShopifyWooCommerceBigCommerceWixQuickBooks
Pricing
Full pricing details →How PayPal compares
| Measure | PayPal | Category average |
|---|---|---|
| Rating | 4.3/5 | 4.5/5 |
| Starting price | Custom | — |
| Rank by rating | #4 of 5 | — |
| Public API | Yes | 4 of 4 offer one |
Is PayPal right for you?
A good fit if…
- • You are stores wanting buyer trust.
- • Your use case is boosting checkout trust.
- • Your use case is small stores.
- • Your use case is invoicing clients.
- • Massive brand trust matters to you.
Look elsewhere if…
- • Higher fees would be a dealbreaker.
- • Account holds can be frustrating would be a dealbreaker.
Frequently asked questions
How much does PayPal cost?+
PayPal uses custom, quote-based pricing rather than a public price list.
Does PayPal have an API?+
Yes, PayPal offers an API for integrations and automation.
Who is PayPal best for?+
PayPal is best suited for Stores wanting buyer trust. Common use cases: boosting checkout trust, small stores, invoicing clients.
Is PayPal better than other payment gateways?+
Among the 5 payment gateways we track, PayPal ranks #4 by rating (4.3/5 against a 4.5/5 category average).