Hootsuite vs Later
Hootsuite rates 4.2/5 and starts at $99/mo. Later rates 4.4/5 and starts at Free. Later is the cheaper entry point. Later is the higher rated. Only Later has a free tier.
Later rates higher (4.4/5 vs 4.2/5). Later is cheaper to start (Free vs $99/mo). Hootsuite suits Teams & agencies, while Later is aimed at Creators & small brands.
Hootsuite vs Later at a glance
| Measure | Hootsuite | Later |
|---|---|---|
| Rating | 4.2/5 | 4.4/5 |
| Reviews | 7,600 | 3,300 |
| Starting price | $99/mo | Free |
| Free plan | No | Yes |
| Public API | Yes | No |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
Pricing side by side
Hootsuite
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Professional | $99/mo | $1,188 |
| Team | $249/mo | $2,988 |
| Enterprise | Custom | — |
Later
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Starter | $25/mo | $300 |
| Growth | $45/mo | $540 |
Which should you choose?
Choose Hootsuite if…
- Comprehensive features matters to you.
- All major networks matters to you.
- Good for teams matters to you.
- Post limits per plan would be a problem.
Choose Later if…
- Great visual planning matters to you.
- Strong for Instagram matters to you.
- Link-in-bio included matters to you.
- Expensive would be a problem.
Hootsuite
Pros
- Comprehensive features
- All major networks
- Good for teams
Cons
- Expensive
- Interface feels dated
Later
Pros
- Great visual planning
- Strong for Instagram
- Link-in-bio included
Cons
- Post limits per plan
- Lighter analytics
Frequently asked questions
Is Hootsuite better than Later?+
Later rates higher (4.4/5 vs 4.2/5). Later is cheaper to start (Free vs $99/mo). Hootsuite suits Teams & agencies, while Later is aimed at Creators & small brands.
Which is cheaper, Hootsuite or Later?+
Later — it starts at Free, versus $99/mo for Hootsuite.
Do Hootsuite or Later have a free plan?+
Later has a free tier; Hootsuite does not (though trials may be available).
Which is better rated, Hootsuite or Later?+
Later, at 4.4/5 across 3,300 reviews, versus 4.2/5 for Hootsuite.
What is Hootsuite best for, and what is Later best for?+
Hootsuite is aimed at Teams & agencies (agencies, larger teams). Later is aimed at Creators & small brands (instagram-first brands, creators).