Hootsuite logoHootsuite
vs
Sprout Social logoSprout Social

Hootsuite vs Sprout Social

Hootsuite rates 4.2/5 and starts at $99/mo. Sprout Social rates 4.4/5 and starts at $199/mo. Hootsuite is the cheaper entry point. Sprout Social is the higher rated.

Verdict

Sprout Social rates higher (4.4/5 vs 4.2/5). Hootsuite is cheaper to start ($99/mo vs $199/mo). Hootsuite suits Teams & agencies, while Sprout Social is aimed at Brands & agencies.

Hootsuite vs Sprout Social at a glance

MeasureHootsuiteSprout Social
Rating4.2/54.4/5
Reviews7,6004,200
Starting price$99/mo$199/mo
Free planNoNo
Public APIYesYes
Integrations listed here55

Feature & pricing comparison

Comparison
Sprout Social logoSprout SocialBest choice
Rating4.24.4
Starting price$99/mo$199/mo
Pricing modelPaidPaid
API available
Best forTeams & agenciesBrands & agencies
Multi-network scheduling
Social inbox
Analytics
Listening
Team workflows
Smart inbox
Advanced analytics
Social listening
Scheduling
Approval workflows
VisitVisit

Pricing side by side

PlanPricePer year
Professional$99/mo$1,188
Team$249/mo$2,988
EnterpriseCustom

Sprout Social

Full pricing →
PlanPricePer year
Standard$199/mo$2,388
Professional$299/mo$3,588
Advanced$399/mo$4,788

Which should you choose?

Pick Hootsuite if you prioritize Teams & agencies
Pick Sprout Social if you prioritize Brands & agencies

Choose Hootsuite if…

  • Comprehensive features matters to you.
  • All major networks matters to you.
  • Good for teams matters to you.
  • Expensive would be a problem.

Choose Sprout Social if…

  • Best-in-class reporting matters to you.
  • Powerful inbox matters to you.
  • Strong listening matters to you.
  • Expensive would be a problem.

Hootsuite

Pros

  • Comprehensive features
  • All major networks
  • Good for teams

Cons

  • Expensive
  • Interface feels dated

Sprout Social

Pros

  • Best-in-class reporting
  • Powerful inbox
  • Strong listening

Cons

  • Expensive
  • Per-user pricing adds up

Frequently asked questions

Is Hootsuite better than Sprout Social?+

Sprout Social rates higher (4.4/5 vs 4.2/5). Hootsuite is cheaper to start ($99/mo vs $199/mo). Hootsuite suits Teams & agencies, while Sprout Social is aimed at Brands & agencies.

Which is cheaper, Hootsuite or Sprout Social?+

Hootsuite — it starts at $99/mo, versus $199/mo for Sprout Social.

Do Hootsuite or Sprout Social have a free plan?+

Neither offers a permanently free plan, but free trials are often available.

Which is better rated, Hootsuite or Sprout Social?+

Sprout Social, at 4.4/5 across 4,200 reviews, versus 4.2/5 for Hootsuite.

What is Hootsuite best for, and what is Sprout Social best for?+

Hootsuite is aimed at Teams & agencies (agencies, larger teams). Sprout Social is aimed at Brands & agencies (brand social teams, agencies).

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