QuickBooks Online vs Zoho Books
QuickBooks Online rates 4.4/5 and starts at $35/mo. Zoho Books rates 4.5/5 and starts at Free. Zoho Books is the cheaper entry point. Zoho Books is the higher rated. Only Zoho Books has a free tier.
Zoho Books rates higher (4.5/5 vs 4.4/5). Zoho Books is cheaper to start (Free vs $35/mo). QuickBooks Online suits Small businesses & accountants, while Zoho Books is aimed at SMBs & Zoho users.
QuickBooks Online vs Zoho Books at a glance
| Measure | QuickBooks Online | Zoho Books |
|---|---|---|
| Rating | 4.4/5 | 4.5/5 |
| Reviews | 18,900 | 4,100 |
| Starting price | $35/mo | Free |
| Free plan | No | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.4 | 4.5 |
| Starting price | $35/mo | Free |
| Pricing model | Paid | Freemium |
| API available | ||
| Best for | Small businesses & accountants | SMBs & Zoho users |
| Invoicing & payments | ||
| Expense tracking | ||
| Financial reports | ||
| Payroll add-on | ||
| Accountant access | ||
| Invoicing | ||
| Bank reconciliation | ||
| Inventory | ||
| Workflow automation | ||
| Client portal | ||
| Visit | Visit |
Pricing side by side
QuickBooks Online
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Simple Start | $35/mo | $420 |
| Essentials | $65/mo | $780 |
| Plus | $99/mo | $1,188 |
Zoho Books
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Standard | $15/mo | $180 |
| Professional | $40/mo | $480 |
Which should you choose?
Choose QuickBooks Online if…
- Most complete feature set matters to you.
- Huge accountant network matters to you.
- Strong reporting matters to you.
- Best within Zoho ecosystem would be a problem.
Choose Zoho Books if…
- Excellent value matters to you.
- Free tier for small revenue matters to you.
- Deep automation matters to you.
- Pricey as you add features would be a problem.
QuickBooks Online
Pros
- Most complete feature set
- Huge accountant network
- Strong reporting
Cons
- Pricey as you add features
- Can feel complex
Zoho Books
Pros
- Excellent value
- Free tier for small revenue
- Deep automation
Cons
- Best within Zoho ecosystem
- US payroll limited
Frequently asked questions
Is QuickBooks Online better than Zoho Books?+
Zoho Books rates higher (4.5/5 vs 4.4/5). Zoho Books is cheaper to start (Free vs $35/mo). QuickBooks Online suits Small businesses & accountants, while Zoho Books is aimed at SMBs & Zoho users.
Which is cheaper, QuickBooks Online or Zoho Books?+
Zoho Books — it starts at Free, versus $35/mo for QuickBooks Online.
Do QuickBooks Online or Zoho Books have a free plan?+
Zoho Books has a free tier; QuickBooks Online does not (though trials may be available).
Which is better rated, QuickBooks Online or Zoho Books?+
Zoho Books, at 4.5/5 across 4,100 reviews, versus 4.4/5 for QuickBooks Online.
What is QuickBooks Online best for, and what is Zoho Books best for?+
QuickBooks Online is aimed at Small businesses & accountants (small business accounting, working with an accountant). Zoho Books is aimed at SMBs & Zoho users (budget SMBs, zoho ecosystem users).