Kit Pricing
Kit is free to start, with paid plans from $15/mo — about $180/year at the entry tier. There are 3 plans, including a free tier. That is below the $19/mo average for email marketing tools we track.
Kit plans & prices
Every Kit plan, what it includes, and who each one suits.
What Kit costs over time
List price per plan, projected across a year. Annual prepayment is often discounted, so treat these as the ceiling rather than the final bill.
| Plan | Per month | 3 months | 12 months |
|---|---|---|---|
| CreatorPopular | $15 | $45 | $180 |
| Creator Pro | $29 | $87 | $348 |
What each plan includes
Each tier builds on the one before it, so higher plans also include everything below them.
| Feature | Free Free | Creator $15 | Creator Pro $29 |
|---|---|---|---|
| Up to 10k subscribers | |||
| Landing pages | |||
| Automations | |||
| Sequences | |||
| Newsletter referrals | |||
| Advanced reporting |
Which Kit plan should you choose?
Trying it out → Free
Free forever. Best for testing Kit before you commit budget.
On a budget → Creator ($15/mo)
The cheapest paid way in — $180 a year.
Scaling up → Creator Pro ($29/mo)
The full feature set — worth it once you need everything below the top row.
Is Kit good value?
Across the 4 other email marketing tools we track, entry pricing averages $19/mo (from $19 to $19). Kit is free to start, and its cheapest paid plan is $15/mo — below average.
Hidden costs to budget for
- • Per-seat plans multiply with team size — check whether the price above is per user.
- • Headline prices usually assume annual billing; paying monthly costs more.
- • Premium support, extra storage, and higher API limits are common paid add-ons.
- • Watch for renewal pricing: introductory rates often rise at the second term.
Ready to try Kit?
Check current pricing and any live offers on their site.
Frequently asked questions
How much does Kit cost?+
Kit is free to start, with paid plans from $15 per month, running up to $29 per month on its top tier. There are 3 plans in total, including a free tier.
Does Kit have a free plan?+
Yes. Kit offers a free "Free" plan that includes Up to 10k subscribers, Landing pages. Paid plans start at $15/mo.
How much is Kit per year?+
At the Creator price of $15/mo, Kit costs about $180 per year. Many vendors discount annual billing, so the real figure is often lower if you prepay.
Is Kit expensive compared with other email marketing tools?+
The 4 other email marketing tools we track average $19/mo to start. Kit's cheapest paid plan is $15/mo, which is below that average.
Are there hidden costs with Kit?+
Headline prices often assume annual prepayment, and per-seat plans multiply with team size. Premium support, extra storage, and higher API limits are commonly paid add-ons — check these before you commit.