Free to start
Kit is email marketing built for creators, best for Creators & newsletters. It is a freemium tool that is free to start, rated 4.5/5 across 2,700 reviews — #3 of 5 email marketing tools we track.
Overview
Kit (formerly ConvertKit) is designed for creators — newsletters, paid subscriptions, and tag-based automations with a clean, text-first approach that lands in inboxes.
Key features
- Tag-based automation
- Landing pages
- Paid newsletters
- Visual sequences
- Commerce
Pros & cons
Pros
- Great for creators
- Clean automations
- Strong deliverability
Cons
- Basic email designs
- Pricier per subscriber
Integrations
Pricing
Full pricing details →How Kit compares
| Measure | Kit | Category average |
|---|---|---|
| Rating | 4.5/5 | 4.5/5 |
| Starting price | Free | $19/mo |
| Rank by rating | #3 of 5 | — |
| Public API | Yes | 4 of 4 offer one |
Is Kit right for you?
A good fit if…
- • You are creators & newsletters.
- • Your use case is creator newsletters.
- • Your use case is paid subscriptions.
- • Your use case is course creators.
- • Great for creators matters to you.
Look elsewhere if…
- • Basic email designs would be a dealbreaker.
- • Pricier per subscriber would be a dealbreaker.
Frequently asked questions
How much does Kit cost?+
Kit is free to start, with paid plans from $15/mo. It is a freemium product.
Does Kit have an API?+
Yes, Kit offers an API for integrations and automation.
Who is Kit best for?+
Kit is best suited for Creators & newsletters. Common use cases: creator newsletters, paid subscriptions, course creators.
Is Kit better than other email marketing tools?+
Among the 5 email marketing tools we track, Kit ranks #3 by rating (4.5/5 against a 4.5/5 category average).
Does Kit have a free plan?+
Yes — Kit offers a free "Free" plan, with paid plans from $15/mo.