Best Kit Alternatives
The best alternatives to Kit, ranked by rating and value.
We compared 4 Kit alternatives. MailerLite is the top pick at 4.6/5 (from Free). 3 have a free plan. 1 rate higher than Kit itself (4.5/5).
Why look for a Kit alternative?
Kit rates 4.5/5 and is genuinely strong at great for creators — most people switch because of a specific trade-off:
- •Basic email designs
- •Pricier per subscriber
Kit alternatives compared
| Tool | Starts at | Rating | Best for |
|---|---|---|---|
| Kit (the original) | Free | 4.5/5 | Creators & newsletters |
| MailerLite | Free | 4.6/5 | SMBs & solo creators |
| ActiveCampaign | $19/mo | 4.5/5 | Automation-heavy teams |
| Brevo | Free | 4.4/5 | SMBs with large lists |
| Mailchimp | Free | 4.3/5 | Small businesses & beginners |
The best Kit alternatives, ranked
Simple, affordable email marketing
Why switch: Excellent value. Best for SMBs & solo creators.
Advanced automation & marketing CRM
Why switch: Best-in-class automations. Best for Automation-heavy teams.
Email, SMS & CRM with volume-based pricing
Why switch: Pay per email, not contacts. Best for SMBs with large lists.
Beginner-friendly email & marketing platform
Why switch: Very easy to start. Best for Small businesses & beginners.
Pick by priority
Best rated → MailerLite
4.6/5 across 2,400 reviews. Excellent value.
Free option → MailerLite
Has a genuine free plan — the cheapest way to test a switch.
Closest fit → MailerLite
Our top overall pick for people leaving Kit. Suits SMBs & solo creators.
Frequently asked questions
What is the best alternative to Kit?+
MailerLite is our top-ranked Kit alternative, rated 4.6/5 and starting at Free. Excellent value is its standout strength, and it suits SMBs & solo creators.
Are there free alternatives to Kit?+
Yes — MailerLite, Brevo, Mailchimp offer a free plan. Paid tiers unlock more, but the free tier is enough to test the fit.
Why do people look for Kit alternatives?+
The most common reasons are: basic email designs, pricier per subscriber. Kit still rates 4.5/5, so the right move depends on which trade-off matters to you.
Which Kit alternative is rated highest?+
MailerLite at 4.6/5, versus 4.5/5 for Kit.