HubSpot Pricing
HubSpot is free to start, with paid plans from $20/mo — about $240/year at the entry tier. There are 3 plans, including a free tier. That is above the $19/mo average for CRM tools we track.
HubSpot plans & prices
Every HubSpot plan, what it includes, and who each one suits.
What HubSpot costs over time
List price per plan, projected across a year. Annual prepayment is often discounted, so treat these as the ceiling rather than the final bill.
| Plan | Per month | 3 months | 12 months |
|---|---|---|---|
| StarterPopular | $20 | $60 | $240 |
| Professional | $100 | $300 | $1,200 |
What each plan includes
Each tier builds on the one before it, so higher plans also include everything below them.
| Feature | Free Free | Starter $20 | Professional $100 |
|---|---|---|---|
| Contact management | |||
| Deal pipeline | |||
| Email scheduling | |||
| Simple automation | |||
| Remove HubSpot branding | |||
| Goal tracking | |||
| Omnichannel automation | |||
| Custom reporting | |||
| Forecasting |
Which HubSpot plan should you choose?
Trying it out → Free
Free forever. Best for testing HubSpot before you commit budget.
On a budget → Starter ($20/mo)
The cheapest paid way in — $240 a year.
Scaling up → Professional ($100/mo)
The full feature set — worth it once you need everything below the top row.
Is HubSpot good value?
Across the 5 other CRM tools we track, entry pricing averages $19/mo (from $14 to $25). HubSpot is free to start, and its cheapest paid plan is $20/mo — above average.
Hidden costs to budget for
- • Per-seat plans multiply with team size — check whether the price above is per user.
- • Headline prices usually assume annual billing; paying monthly costs more.
- • Premium support, extra storage, and higher API limits are common paid add-ons.
- • Watch for renewal pricing: introductory rates often rise at the second term.
Ready to try HubSpot?
Check current pricing and any live offers on their site.
Frequently asked questions
How much does HubSpot cost?+
HubSpot is free to start, with paid plans from $20 per month, running up to $100 per month on its top tier. There are 3 plans in total, including a free tier.
Does HubSpot have a free plan?+
Yes. HubSpot offers a free "Free" plan that includes Contact management, Deal pipeline, Email scheduling. Paid plans start at $20/mo.
How much is HubSpot per year?+
At the Starter price of $20/mo, HubSpot costs about $240 per year. Many vendors discount annual billing, so the real figure is often lower if you prepay.
Is HubSpot expensive compared with other CRM tools?+
The 5 other CRM tools we track average $19/mo to start. HubSpot's cheapest paid plan is $20/mo, which is above that average.
Are there hidden costs with HubSpot?+
Headline prices often assume annual prepayment, and per-seat plans multiply with team size. Premium support, extra storage, and higher API limits are commonly paid add-ons — check these before you commit.