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HubSpot

All-in-one CRM with a generous free tier

4.5(11,200)FreemiumAPICRM
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From Free

HubSpot is all-in-one crm with a generous free tier, best for SMBs to mid-market. It is a freemium tool starting at Free, rated 4.5/5 across 11,200 reviews.

Overview

HubSpot is a full customer platform combining CRM, marketing, sales, and service hubs. Its free CRM is one of the most capable on the market, scaling into paid hubs as teams grow.

Key features

  • Contact & deal management
  • Email tracking & templates
  • Marketing automation
  • Reporting dashboards
  • Meeting scheduler

Pros & cons

Pros

  • Powerful free tier
  • Easy onboarding
  • Unified marketing + sales

Cons

  • Paid tiers get expensive fast
  • Advanced reporting is gated

Integrations

GmailOutlookSlackZapierSalesforce

Free

Free
  • Contact management
  • Deal pipeline
  • Email scheduling
Get started
Most popular

Starter

$20/mo
  • Simple automation
  • Remove HubSpot branding
  • Goal tracking
Get started

Professional

$100/mo
  • Omnichannel automation
  • Custom reporting
  • Forecasting
Get started

Frequently asked questions

How much does HubSpot cost?+

HubSpot uses custom enterprise pricing. It is a freemium product.

Does HubSpot have an API?+

Yes, HubSpot offers an API for integrations and automation.

Who is HubSpot best for?+

HubSpot is best suited for SMBs to mid-market.