Free to start
HubSpot is all-in-one CRM with a generous free tier, best for SMBs to mid-market. It is a freemium tool that is free to start, rated 4.5/5 across 11,200 reviews — #2 of 6 CRM tools we track.
Overview
HubSpot is a full customer platform combining CRM, marketing, sales, and service hubs. Its free CRM is one of the most capable on the market, scaling into paid hubs as teams grow.
Key features
- Contact & deal management
- Email tracking & templates
- Marketing automation
- Reporting dashboards
- Meeting scheduler
Pros & cons
Pros
- Powerful free tier
- Easy onboarding
- Unified marketing + sales
Cons
- Paid tiers get expensive fast
- Advanced reporting is gated
Integrations
Pricing
Full pricing details →How HubSpot compares
| Measure | HubSpot | Category average |
|---|---|---|
| Rating | 4.5/5 | 4.4/5 |
| Starting price | Free | $19/mo |
| Rank by rating | #2 of 6 | — |
| Public API | Yes | 5 of 5 offer one |
Is HubSpot right for you?
A good fit if…
- • You are SMBs to mid-market.
- • Your use case is inbound marketing teams.
- • Your use case is growing sales orgs.
- • Your use case is SMBs starting with CRM.
- • Powerful free tier matters to you.
Look elsewhere if…
- • Paid tiers get expensive fast would be a dealbreaker.
- • Advanced reporting is gated would be a dealbreaker.
Frequently asked questions
How much does HubSpot cost?+
HubSpot is free to start, with paid plans from $20/mo. It is a freemium product.
Does HubSpot have an API?+
Yes, HubSpot offers an API for integrations and automation.
Who is HubSpot best for?+
HubSpot is best suited for SMBs to mid-market. Common use cases: inbound marketing teams, growing sales orgs, SMBs starting with CRM.
Is HubSpot better than other CRM tools?+
Among the 6 CRM tools we track, HubSpot ranks #2 by rating (4.5/5 against a 4.4/5 category average).
Does HubSpot have a free plan?+
Yes — HubSpot offers a free "Free" plan, with paid plans from $20/mo.