Best HubSpot Alternatives
The best alternatives to HubSpot, ranked by rating and value.
We compared 5 HubSpot alternatives. Close is the top pick at 4.6/5 (from $19/mo). 2 have a free plan. 1 rate higher than HubSpot itself (4.5/5).
Why look for a HubSpot alternative?
HubSpot rates 4.5/5 and is genuinely strong at powerful free tier — most people switch because of a specific trade-off:
- •Paid tiers get expensive fast
- •Advanced reporting is gated
HubSpot alternatives compared
| Tool | Starts at | Rating | Best for |
|---|---|---|---|
| HubSpot (the original) | Free | 4.5/5 | SMBs to mid-market |
| Close | $19/mo | 4.6/5 | Inside sales teams |
| Pipedrive | $14/mo | 4.5/5 | Small sales teams |
| Salesforce | $25/mo | 4.4/5 | Mid-market to Enterprise |
| Freshsales | Free | 4.3/5 | SMB to mid-market |
| Zoho CRM | Free | 4.2/5 | SMBs on a budget |
The best HubSpot alternatives, ranked
Inside-sales CRM with calling built in
Why switch: Calling baked in. Best for Inside sales teams.
Sales-first CRM built around the pipeline
Why switch: Very intuitive. Best for Small sales teams.
The enterprise CRM standard
Why switch: Endlessly customizable. Best for Mid-market to Enterprise.
AI-powered CRM from the Freshworks suite
Why switch: Clean modern UI. Best for SMB to mid-market.
Affordable CRM inside a huge software suite
Why switch: Excellent value. Best for SMBs on a budget.
Pick by priority
Best rated → Close
4.6/5 across 1,600 reviews. Calling baked in.
Free option → Freshsales
Has a genuine free plan — the cheapest way to test a switch.
Closest fit → Close
Our top overall pick for people leaving HubSpot. Suits Inside sales teams.
Frequently asked questions
What is the best alternative to HubSpot?+
Close is our top-ranked HubSpot alternative, rated 4.6/5 and starting at $19/mo. Calling baked in is its standout strength, and it suits Inside sales teams.
Are there free alternatives to HubSpot?+
Yes — Freshsales, Zoho CRM offer a free plan. Paid tiers unlock more, but the free tier is enough to test the fit.
Why do people look for HubSpot alternatives?+
The most common reasons are: paid tiers get expensive fast, advanced reporting is gated. HubSpot still rates 4.5/5, so the right move depends on which trade-off matters to you.
Which HubSpot alternative is rated highest?+
Close at 4.6/5, versus 4.5/5 for HubSpot.