Mailchimp Pricing
Mailchimp is free to start, with paid plans from $13/mo — about $156/year at the entry tier. There are 3 plans, including a free tier. That is below the $19/mo average for email marketing tools we track.
Mailchimp plans & prices
Every Mailchimp plan, what it includes, and who each one suits.
What Mailchimp costs over time
List price per plan, projected across a year. Annual prepayment is often discounted, so treat these as the ceiling rather than the final bill.
| Plan | Per month | 3 months | 12 months |
|---|---|---|---|
| EssentialsPopular | $13 | $39 | $156 |
| Standard | $20 | $60 | $240 |
What each plan includes
Each tier builds on the one before it, so higher plans also include everything below them.
| Feature | Free Free | Essentials $13 | Standard $20 |
|---|---|---|---|
| 1 audience | |||
| 1,000 sends/mo | |||
| A/B testing | |||
| Scheduling | |||
| Advanced automation | |||
| Retargeting |
Which Mailchimp plan should you choose?
Trying it out → Free
Free forever. Best for testing Mailchimp before you commit budget.
On a budget → Essentials ($13/mo)
The cheapest paid way in — $156 a year.
Scaling up → Standard ($20/mo)
The full feature set — worth it once you need everything below the top row.
Is Mailchimp good value?
Across the 4 other email marketing tools we track, entry pricing averages $19/mo (from $19 to $19). Mailchimp is free to start, and its cheapest paid plan is $13/mo — below average.
Hidden costs to budget for
- • Per-seat plans multiply with team size — check whether the price above is per user.
- • Headline prices usually assume annual billing; paying monthly costs more.
- • Premium support, extra storage, and higher API limits are common paid add-ons.
- • Watch for renewal pricing: introductory rates often rise at the second term.
Ready to try Mailchimp?
Check current pricing and any live offers on their site.
Frequently asked questions
How much does Mailchimp cost?+
Mailchimp is free to start, with paid plans from $13 per month, running up to $20 per month on its top tier. There are 3 plans in total, including a free tier.
Does Mailchimp have a free plan?+
Yes. Mailchimp offers a free "Free" plan that includes 1 audience, 1,000 sends/mo. Paid plans start at $13/mo.
How much is Mailchimp per year?+
At the Essentials price of $13/mo, Mailchimp costs about $156 per year. Many vendors discount annual billing, so the real figure is often lower if you prepay.
Is Mailchimp expensive compared with other email marketing tools?+
The 4 other email marketing tools we track average $19/mo to start. Mailchimp's cheapest paid plan is $13/mo, which is below that average.
Are there hidden costs with Mailchimp?+
Headline prices often assume annual prepayment, and per-seat plans multiply with team size. Premium support, extra storage, and higher API limits are commonly paid add-ons — check these before you commit.