Buffer Review
Verdict: Buffer earns 4.5/5 from 6,100 reviews, ranking #2 of 5 social media tools we track. It suits Creators & small businesses best. Very easy to use is its standout strength, while lighter analytics is the main trade-off to weigh.
Our take on Buffer
Buffer is a clean, affordable tool for scheduling and publishing to social media, with a generous free plan. Ideal for solo creators and small businesses.
Key features
- Scheduling & queue
- Per-channel pricing
- Basic analytics
- Landing page builder
- AI assistant
Pros & cons
Pros
- Very easy to use
- Cheap per-channel pricing
- Good free plan
Cons
- Lighter analytics
- No social inbox on low tiers
Who Buffer is for
A good fit if…
- • You are creators & small businesses.
- • Your use case is solo creators.
- • Your use case is small business posting.
- • Your use case is simple scheduling.
- • Very easy to use matters to you.
Look elsewhere if…
- • Lighter analytics would be a dealbreaker.
- • No social inbox on low tiers would be a dealbreaker.
Buffer pricing
Full pricing breakdown →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| EssentialsPopular | $6/mo | $72 |
| Team | $12/mo | $144 |
How Buffer compares
| Measure | Buffer | Category average |
|---|---|---|
| Rating | 4.5/5 | 4.4/5 |
| Starting price | Free | $109/mo |
| Rank by rating | #2 of 5 | — |
| Public API | Yes | 2 of 4 offer one |
Integrations
Alternatives to consider
All Buffer alternatives →Bottom line on Buffer
4.5/5 · Freemium · best for Creators & small businesses
Frequently asked questions
Is Buffer worth it?+
Buffer is rated 4.5/5 across 6,100 reviews and is best suited to Creators & small businesses. Very easy to use is the standout strength; the main trade-off is lighter analytics.
What do users like most about Buffer?+
Very easy to use, Cheap per-channel pricing, Good free plan.
What are the downsides of Buffer?+
Lighter analytics, No social inbox on low tiers. Whether these matter depends on your use case — see who it is and isn't for above.
How much does Buffer cost?+
Buffer offers a free plan, with paid plans from $6/mo.
How does Buffer compare with other social media tools?+
Among the 5 social media tools we track, Buffer ranks #2 by rating (4.5/5 vs a 4.4/5 category average).
What is Buffer best used for?+
Solo creators, Small business posting, Simple scheduling.