ShopifyShopify vs Wix
Verdict
Both Shopify and Wix are strong choices. Shopify edges ahead on overall rating, but the right pick depends on your budget and use case.
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.6 | 4.4 |
| Starting price | $39/mo | Free |
| Pricing model | Paid | Freemium |
| API available | ||
| Best for | DTC brands & growing stores | Small businesses & creatives |
| Hosted storefront | ||
| Shopify Payments | ||
| Huge app store | ||
| POS & omnichannel | ||
| Checkout optimization | ||
| Drag-drop editor | ||
| Templates | ||
| Built-in store | ||
| AI site builder | ||
| Marketing tools | ||
| Visit | Visit |
Which should you choose?
Pick Shopify if you prioritize DTC brands & growing stores
Pick Wix if you prioritize Small businesses & creatives
Shopify
Pros
- Easy to launch
- Massive app ecosystem
- Reliable & scalable
Cons
- Transaction fees off Shopify Payments
- Apps add up in cost
Wix
Pros
- Easiest to design
- Lots of templates
- Free tier to start
Cons
- Can't switch templates later
- Less suited to large catalogs
Frequently asked questions
Is Shopify better than Wix?+
Both Shopify and Wix are strong choices. Shopify edges ahead on overall rating, but the right pick depends on your budget and use case.
Which is cheaper, Shopify or Wix?+
Shopify starts at $39/mo, while Wix starts at Free.