ShopifyShopify vs Wix
Shopify rates 4.6/5 and starts at $39/mo. Wix rates 4.4/5 and starts at Free. Wix is the cheaper entry point. Shopify is the higher rated. Only Wix has a free tier.
Shopify rates higher (4.6/5 vs 4.4/5). Wix is cheaper to start (Free vs $39/mo). Shopify suits DTC brands & growing stores, while Wix is aimed at Small businesses & creatives.
Shopify vs Wix at a glance
| Measure | Shopify | Wix |
|---|---|---|
| Rating | 4.6/5 | 4.4/5 |
| Reviews | 21,400 | 18,600 |
| Starting price | $39/mo | Free |
| Free plan | No | Yes |
| Public API | Yes | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
| Comparison | ||
|---|---|---|
| Rating | 4.6 | 4.4 |
| Starting price | $39/mo | Free |
| Pricing model | Paid | Freemium |
| API available | ||
| Best for | DTC brands & growing stores | Small businesses & creatives |
| Hosted storefront | ||
| Shopify Payments | ||
| Huge app store | ||
| POS & omnichannel | ||
| Checkout optimization | ||
| Drag-drop editor | ||
| Templates | ||
| Built-in store | ||
| AI site builder | ||
| Marketing tools | ||
| Visit | Visit |
Pricing side by side
Shopify
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Basic | $39/mo | $468 |
| Shopify | $105/mo | $1,260 |
| Advanced | $399/mo | $4,788 |
| Plan | Price | Per year |
|---|---|---|
| Light | $17/mo | $204 |
| Core | $29/mo | $348 |
| Business | $36/mo | $432 |
Which should you choose?
Choose Shopify if…
- Easy to launch matters to you.
- Massive app ecosystem matters to you.
- Reliable & scalable matters to you.
- Can't switch templates later would be a problem.
Choose Wix if…
- Easiest to design matters to you.
- Lots of templates matters to you.
- Free tier to start matters to you.
- Transaction fees off Shopify Payments would be a problem.
Shopify
Pros
- Easy to launch
- Massive app ecosystem
- Reliable & scalable
Cons
- Transaction fees off Shopify Payments
- Apps add up in cost
Wix
Pros
- Easiest to design
- Lots of templates
- Free tier to start
Cons
- Can't switch templates later
- Less suited to large catalogs
Frequently asked questions
Is Shopify better than Wix?+
Shopify rates higher (4.6/5 vs 4.4/5). Wix is cheaper to start (Free vs $39/mo). Shopify suits DTC brands & growing stores, while Wix is aimed at Small businesses & creatives.
Which is cheaper, Shopify or Wix?+
Wix — it starts at Free, versus $39/mo for Shopify.
Do Shopify or Wix have a free plan?+
Wix has a free tier; Shopify does not (though trials may be available).
Which is better rated, Shopify or Wix?+
Shopify, at 4.6/5 across 21,400 reviews, versus 4.4/5 for Wix.
What is Shopify best for, and what is Wix best for?+
Shopify is aimed at DTC brands & growing stores (DTC stores, scaling brands). Wix is aimed at Small businesses & creatives (small business sites, creatives).