Later vs Sprout Social
Later rates 4.4/5 and starts at Free. Sprout Social rates 4.4/5 and starts at $199/mo. Later is the cheaper entry point. Only Later has a free tier.
Both rate 4.4/5. Later is cheaper to start (Free vs $199/mo). Later suits Creators & small brands, while Sprout Social is aimed at Brands & agencies.
Later vs Sprout Social at a glance
| Measure | Later | Sprout Social |
|---|---|---|
| Rating | 4.4/5 | 4.4/5 |
| Reviews | 3,300 | 4,200 |
| Starting price | Free | $199/mo |
| Free plan | Yes | No |
| Public API | No | Yes |
| Integrations listed here | 5 | 5 |
Feature & pricing comparison
Pricing side by side
Later
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Free | Free | — |
| Starter | $25/mo | $300 |
| Growth | $45/mo | $540 |
Sprout Social
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Standard | $199/mo | $2,388 |
| Professional | $299/mo | $3,588 |
| Advanced | $399/mo | $4,788 |
Which should you choose?
Choose Later if…
- Great visual planning matters to you.
- Strong for Instagram matters to you.
- Link-in-bio included matters to you.
- Expensive would be a problem.
Choose Sprout Social if…
- Best-in-class reporting matters to you.
- Powerful inbox matters to you.
- Strong listening matters to you.
- Post limits per plan would be a problem.
Later
Pros
- Great visual planning
- Strong for Instagram
- Link-in-bio included
Cons
- Post limits per plan
- Lighter analytics
Sprout Social
Pros
- Best-in-class reporting
- Powerful inbox
- Strong listening
Cons
- Expensive
- Per-user pricing adds up
Frequently asked questions
Is Later better than Sprout Social?+
Both rate 4.4/5. Later is cheaper to start (Free vs $199/mo). Later suits Creators & small brands, while Sprout Social is aimed at Brands & agencies.
Which is cheaper, Later or Sprout Social?+
Later — it starts at Free, versus $199/mo for Sprout Social.
Do Later or Sprout Social have a free plan?+
Later has a free tier; Sprout Social does not (though trials may be available).
Which is better rated, Later or Sprout Social?+
They are tied at 4.4/5.
What is Later best for, and what is Sprout Social best for?+
Later is aimed at Creators & small brands (instagram-first brands, creators). Sprout Social is aimed at Brands & agencies (brand social teams, agencies).