Sprout Social Review
Verdict: Sprout Social earns 4.4/5 from 4,200 reviews, ranking #3 of 5 social media tools we track. It suits Brands & agencies best. Best-in-class reporting is its standout strength, while expensive is the main trade-off to weigh.
Our take on Sprout Social
Sprout Social is a premium platform known for polished analytics, social listening, and a unified smart inbox. Aimed at brands and agencies that need depth.
Key features
- Smart inbox
- Advanced analytics
- Social listening
- Scheduling
- Approval workflows
Pros & cons
Pros
- Best-in-class reporting
- Powerful inbox
- Strong listening
Cons
- Expensive
- Per-user pricing adds up
Who Sprout Social is for
A good fit if…
- • You are brands & agencies.
- • Your use case is brand social teams.
- • Your use case is agencies.
- • Your use case is data-driven social.
- • Best-in-class reporting matters to you.
Look elsewhere if…
- • Expensive would be a dealbreaker.
- • Per-user pricing adds up would be a dealbreaker.
- • Budget is tight — Sprout Social costs more than the $64/mo category average.
Sprout Social pricing
Full pricing breakdown →| Plan | Price | Per year |
|---|---|---|
| Standard | $199/mo | $2,388 |
| ProfessionalPopular | $299/mo | $3,588 |
| Advanced | $399/mo | $4,788 |
How Sprout Social compares
| Measure | Sprout Social | Category average |
|---|---|---|
| Rating | 4.4/5 | 4.4/5 |
| Starting price | $199/mo | $64/mo |
| Rank by rating | #3 of 5 | — |
| Public API | Yes | 2 of 4 offer one |
Integrations
Alternatives to consider
All Sprout Social alternatives →Bottom line on Sprout Social
4.4/5 · Paid · best for Brands & agencies
Frequently asked questions
Is Sprout Social worth it?+
Sprout Social is rated 4.4/5 across 4,200 reviews and is best suited to Brands & agencies. Best-in-class reporting is the standout strength; the main trade-off is expensive.
What do users like most about Sprout Social?+
Best-in-class reporting, Powerful inbox, Strong listening.
What are the downsides of Sprout Social?+
Expensive, Per-user pricing adds up. Whether these matter depends on your use case — see who it is and isn't for above.
How much does Sprout Social cost?+
Sprout Social starts at $199/mo. See the full plan breakdown on our Sprout Social pricing page.
How does Sprout Social compare with other social media tools?+
Among the 5 social media tools we track, Sprout Social ranks #3 by rating (4.4/5 vs a 4.4/5 category average).
What is Sprout Social best used for?+
Brand social teams, Agencies, Data-driven social.