Moz Pro Review
Verdict: Moz Pro earns 4.3/5 from 606 reviews, ranking #8 of 9 marketing tools we track. It suits SMBs & in-house marketers best. Excellent learning resources is its standout strength, while smaller link index than ahrefs is the main trade-off to weigh.
Our take on Moz Pro
Moz Pro is one of the longest-running SEO platforms, best known for inventing the Domain Authority metric. It pairs solid rank tracking and site crawls with the industry's best learning resources, making it a gentle on-ramp for teams new to SEO.
Key features
- Keyword Explorer
- Site Crawl
- Rank Tracking
- Link Explorer
- On-page grader
Pros & cons
Pros
- Excellent learning resources
- Domain Authority brand recognition
- 30-day free trial
Cons
- Smaller link index than Ahrefs
- Keyword limits are tight on lower tiers
Who Moz Pro is for
A good fit if…
- • You are SMBs & in-house marketers.
- • Your use case is learning SEO.
- • Your use case is rank tracking.
- • Your use case is site audits.
- • Excellent learning resources matters to you.
Look elsewhere if…
- • Smaller link index than Ahrefs would be a dealbreaker.
- • Keyword limits are tight on lower tiers would be a dealbreaker.
Moz Pro pricing
Full pricing breakdown →| Plan | Price | Per year |
|---|---|---|
| Starter | $49/mo | $588 |
| StandardPopular | $99/mo | $1,188 |
| Medium | $179/mo | $2,148 |
How Moz Pro compares
| Measure | Moz Pro | Category average |
|---|---|---|
| Rating | 4.3/5 | 4.6/5 |
| Starting price | $49/mo | $74/mo |
| Rank by rating | #8 of 9 | — |
| Public API | Yes | 6 of 8 offer one |
Integrations
Alternatives to consider
All Moz Pro alternatives →Bottom line on Moz Pro
4.3/5 · Paid · best for SMBs & in-house marketers
Frequently asked questions
Is Moz Pro worth it?+
Moz Pro is rated 4.3/5 across 606 reviews and is best suited to SMBs & in-house marketers. Excellent learning resources is the standout strength; the main trade-off is smaller link index than ahrefs.
What do users like most about Moz Pro?+
Excellent learning resources, Domain Authority brand recognition, 30-day free trial.
What are the downsides of Moz Pro?+
Smaller link index than Ahrefs, Keyword limits are tight on lower tiers. Whether these matter depends on your use case — see who it is and isn't for above.
How much does Moz Pro cost?+
Moz Pro starts at $49/mo. See the full plan breakdown on our Moz Pro pricing page.
How does Moz Pro compare with other marketing tools?+
Among the 9 marketing tools we track, Moz Pro ranks #8 by rating (4.3/5 vs a 4.6/5 category average).
What is Moz Pro best used for?+
Learning SEO, Rank tracking, Site audits.