Best Moz Pro Alternatives
The best alternatives to Moz Pro, ranked by rating and value.
Agency-grade SEO platform with white-label reporting
Why switch: Best-rated in category. Best for SEO agencies.
The friendliest keyword research UX in SEO
Why switch: Superb, uncluttered UX. Best for Freelancers & small teams.
SEO toolset with the best backlink index
Why switch: Best backlink data. Best for SEO professionals.
Competitor PPC and SEO espionage
Why switch: Unmatched historical ad data. Best for PPC marketers.
Broad SEO and PPC suite at mid-market pricing
Why switch: Wide feature coverage for the price. Best for Growing agencies.
All-in-one SEO & marketing toolkit
Why switch: Huge feature set. Best for Marketers & agencies.
Enterprise market and traffic intelligence
Why switch: Unrivalled traffic estimates. Best for Enterprise analysts.
Budget SEO built for beginners
Why switch: Cheapest paid entry point. Best for Solo founders & bloggers.
Agency-grade SEO platform with white-label reporting
SE Ranking packs keyword research, rank tracking, competitor analysis, and white-label client reporting into one platform built for agencies. It is the highest-rated tool in this category on G2, though its entry price rose sharply when the old Essential tier was retired.
The friendliest keyword research UX in SEO
Mangools bundles KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler behind the cleanest interface in the category. It is the tool people recommend when someone finds Semrush overwhelming — though it is no longer the budget pick it once was.
Frequently asked questions
What is the best alternative to Moz Pro?+
SE Ranking is the top-ranked alternative to Moz Pro, rated 4.8/5.
Are there free alternatives to Moz Pro?+
Most alternatives offer paid plans; check each tool's pricing page.