Best Moz Pro Alternatives
The best alternatives to Moz Pro, ranked by rating and value.
We compared 8 Moz Pro alternatives. SE Ranking is the top pick at 4.8/5 (from $129/mo). 3 cost less than Moz Pro's $49/mo. 7 rate higher than Moz Pro itself (4.3/5).
Why look for a Moz Pro alternative?
Moz Pro rates 4.3/5 and is genuinely strong at excellent learning resources — most people switch because of a specific trade-off:
- •Smaller link index than Ahrefs
- •Keyword limits are tight on lower tiers
Moz Pro alternatives compared
| Tool | Starts at | Rating | Best for |
|---|---|---|---|
| Moz Pro (the original) | $49/mo | 4.3/5 | SMBs & in-house marketers |
| SE Ranking | $129/mo | 4.8/5 | SEO agencies |
| Mangools | $61/mo | 4.7/5 | Freelancers & small teams |
| Ahrefs | $29/mo | 4.6/5 | SEO professionals |
| SpyFu | $39/mo | 4.6/5 | PPC marketers |
| Serpstat | $50/mo | 4.6/5 | Growing agencies |
| Semrush | $199/mo | 4.5/5 | Marketers & agencies |
| Similarweb | Custom | 4.5/5 | Enterprise analysts |
| Ubersuggest | $12/mo | 4.2/5 | Solo founders & bloggers |
The best Moz Pro alternatives, ranked
Agency-grade SEO platform with white-label reporting
Why switch: Best-rated in category. Best for SEO agencies.
The friendliest keyword research UX in SEO
Why switch: Superb, uncluttered UX. Best for Freelancers & small teams.
SEO toolset with the best backlink index
Why switch: Best backlink data. Best for SEO professionals.
Competitor PPC and SEO espionage
Why switch: Unmatched historical ad data. Best for PPC marketers.
Broad SEO and PPC suite at mid-market pricing
Why switch: Wide feature coverage for the price. Best for Growing agencies.
All-in-one SEO & marketing toolkit
Why switch: Huge feature set. Best for Marketers & agencies.
Enterprise market and traffic intelligence
Why switch: Unrivalled traffic estimates. Best for Enterprise analysts.
Budget SEO built for beginners
Why switch: Cheapest paid entry point. Best for Solo founders & bloggers.
Pick by priority
Best rated → SE Ranking
4.8/5 across 1,432 reviews. Best-rated in category.
Cheapest → Ubersuggest ($12/mo)
The lowest entry price of the alternatives here.
Closest fit → SE Ranking
Our top overall pick for people leaving Moz Pro. Suits SEO agencies.
Frequently asked questions
What is the best alternative to Moz Pro?+
SE Ranking is our top-ranked Moz Pro alternative, rated 4.8/5 and starting at $129/mo. Best-rated in category is its standout strength, and it suits SEO agencies.
Are there free alternatives to Moz Pro?+
None of these offer a permanently free plan. The cheapest way in is Ubersuggest at $12/mo. Free trials are often available.
What is a cheaper alternative to Moz Pro?+
3 of these start below Moz Pro's $49/mo: Ahrefs ($29/mo), SpyFu ($39/mo), Ubersuggest ($12/mo).
Why do people look for Moz Pro alternatives?+
The most common reasons are: smaller link index than ahrefs, keyword limits are tight on lower tiers. Moz Pro still rates 4.3/5, so the right move depends on which trade-off matters to you.
Which Moz Pro alternative is rated highest?+
SE Ranking at 4.8/5, versus 4.3/5 for Moz Pro.