Ahrefs logoAhrefs
vs
Moz Pro logoMoz Pro

Ahrefs vs Moz Pro

Verdict

Both Ahrefs and Moz Pro are strong choices. Ahrefs edges ahead on overall rating, but the right pick depends on your budget and use case.

Feature & pricing comparison

Comparison
Ahrefs logoAhrefsBest choice
Rating4.64.3
Starting price$29/mo$49/mo
Pricing modelPaidPaid
API available
Best forSEO professionalsSMBs & in-house marketers
Site Explorer
Keywords Explorer
Content Explorer
Rank Tracker
Site Audit
Keyword Explorer
Site Crawl
Rank Tracking
Link Explorer
On-page grader
VisitVisit

Which should you choose?

Pick Ahrefs if you prioritize SEO professionals
Pick Moz Pro if you prioritize SMBs & in-house marketers

Ahrefs

Pros

  • Best backlink data
  • Great UX
  • Cheap entry plan

Cons

  • No free trial
  • Credit-based limits

Moz Pro

Pros

  • Excellent learning resources
  • Domain Authority brand recognition
  • 30-day free trial

Cons

  • Smaller link index than Ahrefs
  • Keyword limits are tight on lower tiers

Frequently asked questions

Is Ahrefs better than Moz Pro?+

Both Ahrefs and Moz Pro are strong choices. Ahrefs edges ahead on overall rating, but the right pick depends on your budget and use case.

Which is cheaper, Ahrefs or Moz Pro?+

Ahrefs starts at $29/mo, while Moz Pro starts at $49/mo.

People also compare