Ahrefs vs Moz Pro
Ahrefs rates 4.6/5 and starts at $29/mo. Moz Pro rates 4.3/5 and starts at $49/mo. Ahrefs is the cheaper entry point. Ahrefs is the higher rated.
Ahrefs rates higher (4.6/5 vs 4.3/5). Ahrefs is cheaper to start ($29/mo vs $49/mo). Ahrefs suits SEO professionals, while Moz Pro is aimed at SMBs & in-house marketers.
Ahrefs vs Moz Pro at a glance
| Measure | Ahrefs | Moz Pro |
|---|---|---|
| Rating | 4.6/5 | 4.3/5 |
| Reviews | 7,400 | 606 |
| Starting price | $29/mo | $49/mo |
| Free plan | No | No |
| Public API | Yes | Yes |
| Integrations listed here | 3 | 3 |
Feature & pricing comparison
Pricing side by side
Ahrefs
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | $29/mo | $348 |
| Lite | $129/mo | $1,548 |
| Standard | $249/mo | $2,988 |
Moz Pro
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | $49/mo | $588 |
| Standard | $99/mo | $1,188 |
| Medium | $179/mo | $2,148 |
Which should you choose?
Choose Ahrefs if…
- Best backlink data matters to you.
- Great UX matters to you.
- Cheap entry plan matters to you.
- Smaller link index than Ahrefs would be a problem.
Choose Moz Pro if…
- Excellent learning resources matters to you.
- Domain Authority brand recognition matters to you.
- 30-day free trial matters to you.
- No free trial would be a problem.
Ahrefs
Pros
- Best backlink data
- Great UX
- Cheap entry plan
Cons
- No free trial
- Credit-based limits
Moz Pro
Pros
- Excellent learning resources
- Domain Authority brand recognition
- 30-day free trial
Cons
- Smaller link index than Ahrefs
- Keyword limits are tight on lower tiers
Frequently asked questions
Is Ahrefs better than Moz Pro?+
Ahrefs rates higher (4.6/5 vs 4.3/5). Ahrefs is cheaper to start ($29/mo vs $49/mo). Ahrefs suits SEO professionals, while Moz Pro is aimed at SMBs & in-house marketers.
Which is cheaper, Ahrefs or Moz Pro?+
Ahrefs — it starts at $29/mo, versus $49/mo for Moz Pro.
Do Ahrefs or Moz Pro have a free plan?+
Neither offers a permanently free plan, but free trials are often available.
Which is better rated, Ahrefs or Moz Pro?+
Ahrefs, at 4.6/5 across 7,400 reviews, versus 4.3/5 for Moz Pro.
What is Ahrefs best for, and what is Moz Pro best for?+
Ahrefs is aimed at SEO professionals (backlink analysis, keyword research). Moz Pro is aimed at SMBs & in-house marketers (learning SEO, rank tracking).