Serpstat Review
Verdict: Serpstat earns 4.6/5 from 464 reviews, ranking #5 of 9 marketing tools we track. It suits Growing agencies best. Wide feature coverage for the price is its standout strength, while dated interface is the main trade-off to weigh.
Our take on Serpstat
Serpstat covers keyword research, backlinks, rank tracking, site audit, and PPC research in a single growth-stack platform, with API access from mid tiers. Good breadth for the money, wrapped in an interface that shows its age.
Key features
- Keyword research
- Backlink analysis
- Rank tracking
- Site audit
- PPC research
Pros & cons
Pros
- Wide feature coverage for the price
- API access included
- Free plan available
Cons
- Dated interface
- Thinner data outside English markets
Who Serpstat is for
A good fit if…
- • You are growing agencies.
- • Your use case is keyword research.
- • Your use case is PPC competitor research.
- • Your use case is agency audits.
- • Wide feature coverage for the price matters to you.
Look elsewhere if…
- • Dated interface would be a dealbreaker.
- • Thinner data outside English markets would be a dealbreaker.
Serpstat pricing
Full pricing breakdown →| Plan | Price | Per year |
|---|---|---|
| Individual | $50/mo | $600 |
| TeamPopular | $100/mo | $1,200 |
| Agency | $410/mo | $4,920 |
How Serpstat compares
| Measure | Serpstat | Category average |
|---|---|---|
| Rating | 4.6/5 | 4.5/5 |
| Starting price | $50/mo | $74/mo |
| Rank by rating | #5 of 9 | — |
| Public API | Yes | 6 of 8 offer one |
Integrations
Alternatives to consider
All Serpstat alternatives →Bottom line on Serpstat
4.6/5 · Paid · best for Growing agencies
Frequently asked questions
Is Serpstat worth it?+
Serpstat is rated 4.6/5 across 464 reviews and is best suited to Growing agencies. Wide feature coverage for the price is the standout strength; the main trade-off is dated interface.
What do users like most about Serpstat?+
Wide feature coverage for the price, API access included, Free plan available.
What are the downsides of Serpstat?+
Dated interface, Thinner data outside English markets. Whether these matter depends on your use case — see who it is and isn't for above.
How much does Serpstat cost?+
Serpstat starts at $50/mo. See the full plan breakdown on our Serpstat pricing page.
How does Serpstat compare with other marketing tools?+
Among the 9 marketing tools we track, Serpstat ranks #5 by rating (4.6/5 vs a 4.5/5 category average).
What is Serpstat best used for?+
Keyword research, PPC competitor research, Agency audits.