From $50/mo
Serpstat is broad SEO and PPC suite at mid-market pricing, best for Growing agencies. It is a paid tool starting at $50/mo, rated 4.6/5 across 464 reviews — #5 of 9 marketing tools we track.
Overview
Serpstat covers keyword research, backlinks, rank tracking, site audit, and PPC research in a single growth-stack platform, with API access from mid tiers. Good breadth for the money, wrapped in an interface that shows its age.
Key features
- Keyword research
- Backlink analysis
- Rank tracking
- Site audit
- PPC research
Pros & cons
Pros
- Wide feature coverage for the price
- API access included
- Free plan available
Cons
- Dated interface
- Thinner data outside English markets
Integrations
Pricing
Full pricing details →How Serpstat compares
| Measure | Serpstat | Category average |
|---|---|---|
| Rating | 4.6/5 | 4.5/5 |
| Starting price | $50/mo | $74/mo |
| Rank by rating | #5 of 9 | — |
| Public API | Yes | 6 of 8 offer one |
Is Serpstat right for you?
A good fit if…
- • You are growing agencies.
- • Your use case is keyword research.
- • Your use case is PPC competitor research.
- • Your use case is agency audits.
- • Wide feature coverage for the price matters to you.
Look elsewhere if…
- • Dated interface would be a dealbreaker.
- • Thinner data outside English markets would be a dealbreaker.
Frequently asked questions
How much does Serpstat cost?+
Serpstat starts at $50/mo. It is a paid product.
Does Serpstat have an API?+
Yes, Serpstat offers an API for integrations and automation.
Who is Serpstat best for?+
Serpstat is best suited for Growing agencies. Common use cases: keyword research, PPC competitor research, agency audits.
Is Serpstat better than other marketing tools?+
Among the 9 marketing tools we track, Serpstat ranks #5 by rating (4.6/5 against a 4.5/5 category average).