Serpstat vs SpyFu
Serpstat rates 4.6/5 and starts at $50/mo. SpyFu rates 4.6/5 and starts at $39/mo. SpyFu is the cheaper entry point.
Verdict
Both rate 4.6/5. SpyFu is cheaper to start ($39/mo vs $50/mo). Serpstat suits Growing agencies, while SpyFu is aimed at PPC marketers.
Serpstat vs SpyFu at a glance
| Measure | Serpstat | SpyFu |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Reviews | 464 | 517 |
| Starting price | $50/mo | $39/mo |
| Free plan | No | No |
| Public API | Yes | Yes |
| Integrations listed here | 3 | 2 |
Feature & pricing comparison
Pricing side by side
Serpstat
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Individual | $50/mo | $600 |
| Team | $100/mo | $1,200 |
| Agency | $410/mo | $4,920 |
SpyFu
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Basic | $39/mo | $468 |
| Professional | $119/mo | $1,428 |
| Team | $249/mo | $2,988 |
Which should you choose?
Pick Serpstat if you prioritize Growing agencies
Pick SpyFu if you prioritize PPC marketers
Choose Serpstat if…
- Wide feature coverage for the price matters to you.
- API access included matters to you.
- Free plan available matters to you.
- Weak backlink index would be a problem.
Choose SpyFu if…
- Unmatched historical ad data matters to you.
- Cheap for what it does matters to you.
- Unlimited searches on all plans matters to you.
- Dated interface would be a problem.
Serpstat
Pros
- Wide feature coverage for the price
- API access included
- Free plan available
Cons
- Dated interface
- Thinner data outside English markets
SpyFu
Pros
- Unmatched historical ad data
- Cheap for what it does
- Unlimited searches on all plans
Cons
- Weak backlink index
- Heavily US-centric data
Frequently asked questions
Is Serpstat better than SpyFu?+
Both rate 4.6/5. SpyFu is cheaper to start ($39/mo vs $50/mo). Serpstat suits Growing agencies, while SpyFu is aimed at PPC marketers.
Which is cheaper, Serpstat or SpyFu?+
SpyFu — it starts at $39/mo, versus $50/mo for Serpstat.
Do Serpstat or SpyFu have a free plan?+
Neither offers a permanently free plan, but free trials are often available.
Which is better rated, Serpstat or SpyFu?+
They are tied at 4.6/5.
What is Serpstat best for, and what is SpyFu best for?+
Serpstat is aimed at Growing agencies (keyword research, PPC competitor research). SpyFu is aimed at PPC marketers (PPC competitor research, ad copy research).