Ahrefs logoAhrefs
vs
Serpstat logoSerpstat

Ahrefs vs Serpstat

Ahrefs rates 4.6/5 and starts at $29/mo. Serpstat rates 4.6/5 and starts at $50/mo. Ahrefs is the cheaper entry point.

Verdict

Both rate 4.6/5. Ahrefs is cheaper to start ($29/mo vs $50/mo). Ahrefs suits SEO professionals, while Serpstat is aimed at Growing agencies.

Ahrefs vs Serpstat at a glance

MeasureAhrefsSerpstat
Rating4.6/54.6/5
Reviews7,400464
Starting price$29/mo$50/mo
Free planNoNo
Public APIYesYes
Integrations listed here33

Feature & pricing comparison

Comparison
Ahrefs logoAhrefsBest choice
Rating4.64.6
Starting price$29/mo$50/mo
Pricing modelPaidPaid
API available
Best forSEO professionalsGrowing agencies
Site Explorer
Keywords Explorer
Content Explorer
Rank Tracker
Site Audit
Keyword research
Backlink analysis
Rank tracking
Site audit
PPC research
VisitVisit

Pricing side by side

PlanPricePer year
Starter$29/mo$348
Lite$129/mo$1,548
Standard$249/mo$2,988
PlanPricePer year
Individual$50/mo$600
Team$100/mo$1,200
Agency$410/mo$4,920

Which should you choose?

Pick Ahrefs if you prioritize SEO professionals
Pick Serpstat if you prioritize Growing agencies

Choose Ahrefs if…

  • Best backlink data matters to you.
  • Great UX matters to you.
  • Cheap entry plan matters to you.
  • Dated interface would be a problem.

Choose Serpstat if…

  • Wide feature coverage for the price matters to you.
  • API access included matters to you.
  • Free plan available matters to you.
  • No free trial would be a problem.

Ahrefs

Pros

  • Best backlink data
  • Great UX
  • Cheap entry plan

Cons

  • No free trial
  • Credit-based limits

Serpstat

Pros

  • Wide feature coverage for the price
  • API access included
  • Free plan available

Cons

  • Dated interface
  • Thinner data outside English markets

Frequently asked questions

Is Ahrefs better than Serpstat?+

Both rate 4.6/5. Ahrefs is cheaper to start ($29/mo vs $50/mo). Ahrefs suits SEO professionals, while Serpstat is aimed at Growing agencies.

Which is cheaper, Ahrefs or Serpstat?+

Ahrefs — it starts at $29/mo, versus $50/mo for Serpstat.

Do Ahrefs or Serpstat have a free plan?+

Neither offers a permanently free plan, but free trials are often available.

Which is better rated, Ahrefs or Serpstat?+

They are tied at 4.6/5.

What is Ahrefs best for, and what is Serpstat best for?+

Ahrefs is aimed at SEO professionals (backlink analysis, keyword research). Serpstat is aimed at Growing agencies (keyword research, PPC competitor research).

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