SpyFu logoSpyFu
vs
Ubersuggest logoUbersuggest

SpyFu vs Ubersuggest

SpyFu rates 4.6/5 and starts at $39/mo. Ubersuggest rates 4.2/5 and starts at $12/mo. Ubersuggest is the cheaper entry point. SpyFu is the higher rated.

Verdict

SpyFu rates higher (4.6/5 vs 4.2/5). Ubersuggest is cheaper to start ($12/mo vs $39/mo). SpyFu suits PPC marketers, while Ubersuggest is aimed at Solo founders & bloggers.

SpyFu vs Ubersuggest at a glance

MeasureSpyFuUbersuggest
Rating4.6/54.2/5
Reviews517153
Starting price$39/mo$12/mo
Free planNoNo
Public APIYesNo
Integrations listed here22

Feature & pricing comparison

Comparison
SpyFu logoSpyFuBest choice
Rating4.64.2
Starting price$39/mo$12/mo
Pricing modelPaidFreemium
API available
Best forPPC marketersSolo founders & bloggers
Competitor keyword history
Ad history
Rank tracking
Backlink outreach
SERP analysis
Keyword ideas
Site audit
Backlink data
AI content brief
VisitVisit

Pricing side by side

PlanPricePer year
Basic$39/mo$468
Professional$119/mo$1,428
Team$249/mo$2,988

Ubersuggest

Full pricing →
PlanPricePer year
Individual$12/mo$144
Business$20/mo$240
Enterprise$40/mo$480

Which should you choose?

Pick SpyFu if you prioritize PPC marketers
Pick Ubersuggest if you prioritize Solo founders & bloggers

Choose SpyFu if…

  • Unmatched historical ad data matters to you.
  • Cheap for what it does matters to you.
  • Unlimited searches on all plans matters to you.
  • Data accuracy trails the leaders would be a problem.

Choose Ubersuggest if…

  • Cheapest paid entry point matters to you.
  • Lifetime licence option matters to you.
  • Genuinely easy to learn matters to you.
  • Weak backlink index would be a problem.

SpyFu

Pros

  • Unmatched historical ad data
  • Cheap for what it does
  • Unlimited searches on all plans

Cons

  • Weak backlink index
  • Heavily US-centric data

Ubersuggest

Pros

  • Cheapest paid entry point
  • Lifetime licence option
  • Genuinely easy to learn

Cons

  • Data accuracy trails the leaders
  • Tight daily limits

Frequently asked questions

Is SpyFu better than Ubersuggest?+

SpyFu rates higher (4.6/5 vs 4.2/5). Ubersuggest is cheaper to start ($12/mo vs $39/mo). SpyFu suits PPC marketers, while Ubersuggest is aimed at Solo founders & bloggers.

Which is cheaper, SpyFu or Ubersuggest?+

Ubersuggest — it starts at $12/mo, versus $39/mo for SpyFu.

Do SpyFu or Ubersuggest have a free plan?+

Neither offers a permanently free plan, but free trials are often available.

Which is better rated, SpyFu or Ubersuggest?+

SpyFu, at 4.6/5 across 517 reviews, versus 4.2/5 for Ubersuggest.

What is SpyFu best for, and what is Ubersuggest best for?+

SpyFu is aimed at PPC marketers (PPC competitor research, ad copy research). Ubersuggest is aimed at Solo founders & bloggers (beginner keyword research, blogging).

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