Semrush vs SpyFu
Semrush rates 4.5/5 and starts at $199/mo. SpyFu rates 4.6/5 and starts at $39/mo. SpyFu is the cheaper entry point. SpyFu is the higher rated.
These solve different problems, and SpyFu solves its one far more cheaply. At $39/mo it offers more than a decade of competitor ad history with unlimited searches — data Semrush charges five times as much to approach. Semrush remains the better all-round SEO platform, but for PPC competitor research alone SpyFu is the smarter purchase.
Semrush vs SpyFu at a glance
| Measure | Semrush | SpyFu |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Reviews | 9,800 | 517 |
| Starting price | $199/mo | $39/mo |
| Free plan | No | No |
| Public API | Yes | Yes |
| Integrations listed here | 3 | 2 |
Feature & pricing comparison
Pricing side by side
Semrush
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Starter | $199/mo | $2,388 |
| Pro+ | $299/mo | $3,588 |
| Advanced | $549/mo | $6,588 |
SpyFu
Full pricing →| Plan | Price | Per year |
|---|---|---|
| Basic | $39/mo | $468 |
| Professional | $119/mo | $1,428 |
| Team | $249/mo | $2,988 |
Which should you choose?
Choose Semrush if…
- Huge feature set matters to you.
- Best-in-class keyword data matters to you.
- Reliable matters to you.
- Weak backlink index would be a problem.
Choose SpyFu if…
- Unmatched historical ad data matters to you.
- Cheap for what it does matters to you.
- Unlimited searches on all plans matters to you.
- Expensive would be a problem.
Semrush
Pros
- Huge feature set
- Best-in-class keyword data
- Reliable
Cons
- Expensive
- Capped results on lower tiers
SpyFu
Pros
- Unmatched historical ad data
- Cheap for what it does
- Unlimited searches on all plans
Cons
- Weak backlink index
- Heavily US-centric data
Frequently asked questions
Is Semrush better than SpyFu?+
These solve different problems, and SpyFu solves its one far more cheaply. At $39/mo it offers more than a decade of competitor ad history with unlimited searches — data Semrush charges five times as much to approach. Semrush remains the better all-round SEO platform, but for PPC competitor research alone SpyFu is the smarter purchase.
Which is cheaper, Semrush or SpyFu?+
SpyFu — it starts at $39/mo, versus $199/mo for Semrush.
Do Semrush or SpyFu have a free plan?+
Neither offers a permanently free plan, but free trials are often available.
Which is better rated, Semrush or SpyFu?+
SpyFu, at 4.6/5 across 517 reviews, versus 4.5/5 for Semrush.
What is Semrush best for, and what is SpyFu best for?+
Semrush is aimed at Marketers & agencies (keyword research, competitor analysis). SpyFu is aimed at PPC marketers (PPC competitor research, ad copy research).