Semrush vs SpyFu
Verdict
These solve different problems, and SpyFu solves its one far more cheaply. At $39/mo it offers more than a decade of competitor ad history with unlimited searches — data Semrush charges five times as much to approach. Semrush remains the better all-round SEO platform, but for PPC competitor research alone SpyFu is the smarter purchase.
Feature & pricing comparison
Which should you choose?
Pick SpyFu for competitor ad history and PPC intelligence
Pick Semrush for full-stack SEO beyond competitor research
Semrush
Pros
- Huge feature set
- Best-in-class keyword data
- Reliable
Cons
- Expensive
- Capped results on lower tiers
SpyFu
Pros
- Unmatched historical ad data
- Cheap for what it does
- Unlimited searches on all plans
Cons
- Weak backlink index
- Heavily US-centric data
Frequently asked questions
Is Semrush better than SpyFu?+
These solve different problems, and SpyFu solves its one far more cheaply. At $39/mo it offers more than a decade of competitor ad history with unlimited searches — data Semrush charges five times as much to approach. Semrush remains the better all-round SEO platform, but for PPC competitor research alone SpyFu is the smarter purchase.
Which is cheaper, Semrush or SpyFu?+
Semrush starts at $199/mo, while SpyFu starts at $39/mo.