Visit SpyFu
From $39/mo
SpyFu is competitor PPC and SEO espionage, best for PPC marketers. It is a paid tool starting at $39/mo, rated 4.6/5 across 517 reviews — #4 of 9 marketing tools we track.
Overview
SpyFu specialises in showing you exactly what competitors have bought and ranked for, with more than a decade of historical ad data. Unmatched for PPC intelligence at the price, and weakest where backlinks are concerned.
Key features
- Competitor keyword history
- Ad history
- Rank tracking
- Backlink outreach
- SERP analysis
Pros & cons
Pros
- Unmatched historical ad data
- Cheap for what it does
- Unlimited searches on all plans
Cons
- Weak backlink index
- Heavily US-centric data
Integrations
Google AdsGoogle Analytics
Pricing
Full pricing details →How SpyFu compares
| Measure | SpyFu | Category average |
|---|---|---|
| Rating | 4.6/5 | 4.5/5 |
| Starting price | $39/mo | $76/mo |
| Rank by rating | #4 of 9 | — |
| Public API | Yes | 6 of 8 offer one |
Is SpyFu right for you?
A good fit if…
- • You are PPC marketers.
- • Your use case is PPC competitor research.
- • Your use case is ad copy research.
- • Your use case is keyword gap analysis.
- • Unmatched historical ad data matters to you.
Look elsewhere if…
- • Weak backlink index would be a dealbreaker.
- • Heavily US-centric data would be a dealbreaker.
Frequently asked questions
How much does SpyFu cost?+
SpyFu starts at $39/mo. It is a paid product.
Does SpyFu have an API?+
Yes, SpyFu offers an API for integrations and automation.
Who is SpyFu best for?+
SpyFu is best suited for PPC marketers. Common use cases: PPC competitor research, ad copy research, keyword gap analysis.
Is SpyFu better than other marketing tools?+
Among the 9 marketing tools we track, SpyFu ranks #4 by rating (4.6/5 against a 4.5/5 category average).