Semrush Review
Verdict: Semrush earns 4.5/5 from 9,800 reviews, ranking #6 of 9 marketing tools we track. It suits Marketers & agencies best. Huge feature set is its standout strength, while expensive is the main trade-off to weigh.
Our take on Semrush
Semrush is a comprehensive SEO and marketing platform covering keyword research, site audits, rank tracking, and competitor analysis. The category leader for serious marketers, with the largest keyword database of any suite — and a price tag to match.
Key features
- Keyword research
- Site audit
- Rank tracking
- Backlink analysis
- Content tools
Pros & cons
Pros
- Huge feature set
- Best-in-class keyword data
- Reliable
Cons
- Expensive
- Capped results on lower tiers
Who Semrush is for
A good fit if…
- • You are marketers & agencies.
- • Your use case is keyword research.
- • Your use case is competitor analysis.
- • Your use case is site audits.
- • Huge feature set matters to you.
Look elsewhere if…
- • Expensive would be a dealbreaker.
- • Capped results on lower tiers would be a dealbreaker.
- • Budget is tight — Semrush costs more than the $53/mo category average.
Semrush pricing
Full pricing breakdown →| Plan | Price | Per year |
|---|---|---|
| Starter | $199/mo | $2,388 |
| Pro+Popular | $299/mo | $3,588 |
| Advanced | $549/mo | $6,588 |
How Semrush compares
| Measure | Semrush | Category average |
|---|---|---|
| Rating | 4.5/5 | 4.5/5 |
| Starting price | $199/mo | $53/mo |
| Rank by rating | #6 of 9 | — |
| Public API | Yes | 6 of 8 offer one |
Integrations
Alternatives to consider
All Semrush alternatives →Bottom line on Semrush
4.5/5 · Paid · best for Marketers & agencies
Frequently asked questions
Is Semrush worth it?+
Semrush is rated 4.5/5 across 9,800 reviews and is best suited to Marketers & agencies. Huge feature set is the standout strength; the main trade-off is expensive.
What do users like most about Semrush?+
Huge feature set, Best-in-class keyword data, Reliable.
What are the downsides of Semrush?+
Expensive, Capped results on lower tiers. Whether these matter depends on your use case — see who it is and isn't for above.
How much does Semrush cost?+
Semrush starts at $199/mo. See the full plan breakdown on our Semrush pricing page.
How does Semrush compare with other marketing tools?+
Among the 9 marketing tools we track, Semrush ranks #6 by rating (4.5/5 vs a 4.5/5 category average).
What is Semrush best used for?+
Keyword research, Competitor analysis, Site audits.