Semrush logoSemrush
vs
Ahrefs logoAhrefs

Semrush vs Ahrefs

Verdict

Both Semrush and Ahrefs are strong choices. Ahrefs edges ahead on overall rating, but the right pick depends on your budget and use case.

Feature & pricing comparison

Comparison
Ahrefs logoAhrefsBest choice
Rating4.54.6
Starting price$139.95/mo$129/mo
Pricing modelPaidPaid
API available
Best forMarketers & agenciesSEO professionals
Keyword research
Site audit
Rank tracking
Backlink analysis
Content tools
Site Explorer
Keywords Explorer
Content Explorer
Rank Tracker
Site Audit
VisitVisit

Which should you choose?

Pick Semrush if you prioritize Marketers & agencies
Pick Ahrefs if you prioritize SEO professionals

Semrush

Pros

  • Huge feature set
  • Best-in-class keyword data
  • Reliable

Cons

  • Expensive
  • Capped results on lower tiers

Ahrefs

Pros

  • Best backlink data
  • Great UX
  • Accurate metrics

Cons

  • No free trial
  • Credit-based limits

Frequently asked questions

Is Semrush better than Ahrefs?+

Both Semrush and Ahrefs are strong choices. Ahrefs edges ahead on overall rating, but the right pick depends on your budget and use case.

Which is cheaper, Semrush or Ahrefs?+

Semrush starts at $139.95/mo, while Ahrefs starts at $129/mo.